How Google Calculates Your Search Ranking

SEO made easy...coming soon....Aggressive Internet marketers and online business owners are acutely aware of the importance of online web page search ranking by Google, which is esteemed as one of the most important search engines on the Internet. A high SERP score is known to bring in the desired massive traffic that could boost business outcomes in many ways.

Hence, every online business marketer must understand how Google calculates their web site ranking to enjoy higher traffic and sales for a great bottom line.

1) Domain Authority Trust Score

Google allocates 23.87% in trust through the website’s Domain Authority score comprising many smaller factors of consideration with time as the primary factor. This refers to the length of time in which the website is in service and how active good backlinks at this site have been in offering great services to web users.

Copied content or spam activation in backlink creation would affect this score adversely.

2) Link Popularity Score

Google identifies the popularity of the link with an allocation of 22.33% score to determine the number of links available on other sites that point to the targeted site. The trustworthiness of these third party sites is also accrued in the link popularity score of Google.

Links from sites with a high domain authority score would boost the link popularity score of the website, but spam activities would decrease the value.

3) Anchor Text Score

Google next assigns 20.26% on Anchor Text which refers to the text with backlinks to rate the relevancy of the links to the site. The link text and its context are evaluated stringently by Google depending on the value of the site the link is attached to.

4) Keyword Placement and Usage Score

Google appoints 15.04% on Keywords that are appropriate to online searches. These could be single words or phrases searched on the web to be matched to website words and phrases in the page title, headings, bold or highlighted text as well as meta data or backlink text.

5) Hosting Data Score

The hosting data score may be only 6.9% of the total ranking score, but it comprises several factors such as:

* Matching domain name to website category

* Proper registration of domain

* Operational website

* Speed of website

Slow server speed would certainly lower this percentage to impact the overall ranking score.

6) Click through Rate Score

The Click through rate is assigned 6.29% of the total ranking score to identify the number of web visitors to the website searching for the desired keyword or key phrases. It also tracks the duration a web visitor spent on the website.

7) Social Media Links and Content Score

The rampant application of social media content and good links on social media platforms would boost Google’s allocated 5.30% score to contribute to a higher ranking. This involves the widespread use of social media posts that would include videos and pictures that are highly popular with web consumers today on the Internet.

The more links and interesting contents posted on Facebook, Twitter or YouTube, the better rates Google allocate on this category.

These categories’ scores determine the final overall score for the best of SERP listing to make it on the first page of Google searches.

However, webmasters could pull in a few tricks to enhance the overall rating. This includes hiring professional Search Engine Optimization experts who are well versed with Google’s ranking algorithm and process. These SEO experts are versatile in identifying the relevant components in a website to boost its search engine ranking.

Enhancing Website Ranking

Besides hiring professional help with better website ranking, webmasters could achieve higher webpage rankings if they understood the criteria of Google search algorithms. The crux of the matter is that almost 50% ranking scores stem from links at third party sites which are instrumental to boost website ranking.

This implies a strong influence from web consumers and other websites on Google, which emphasizes high ranking scores on any site. Every ranking criterion is identified and checked to be ranked before the final ranking is accumulated. This includes the domain authority score, good keywords application, link relevancy, anchor text percentage and click through rates as well as social media applications.

These ranking factors are interrelated to impact the final website ranking score by Google depending on the satisfaction of web consumers who readily offer feedback to Google which re-evaluates the website ranking. Hence, it is not surprising that Google continuously re-evaluates the website ranking with continuous feedback from web users.

Webmasters can do so much more to influence web users’ online experiences with their websites that would compel them to offer positive feedback to Google for higher ranking scores.

SEO Featured Websites

When the website is well designed and implemented according to the latest of SEO features and techniques, it is impossible not to find favor with Google search algorithms. The webmaster who makes the right moves at all times would be diligent in keeping pace with market trends and consumer behavior to upgrade their website accordingly in winning over more web consumers.

As technology progresses, websites must adopt the emerging technologies such as mobile technology, which requires websites to be mobile compatible or mobile friendly. This is to cater to the growing number of web users who are mobile users. The website must not be neglected to move with the times in order to be relevant in the marketplace and be favored by Google and other search engines.

Conclusion

User friendly websites or web pages are poised to attract the attention of Google to be accorded a higher search ranking with faster search results. It should be the aim of every web business owner or marketer to understand how the Google search algorithm works for higher ranking scores that would attract more web traffic to their website. This would be translated into a higher conversion rate to boost the bottom line of the business.

Such knowledge would benefit small to large online businesses on the Internet today to be established and reputable in the market.

Simple Ways To Attract Inbound Leads With Digital Marketing

LotCon-Business-Report-Digital-Marketing-2016-280If you’re looking to gain new customers, inbound marketing is the way to do it. Long gone are the days where you had to buy email lists and spend a small fortune on ads. These days, it is all about creating valuable content that attracts direct inbound leads who are actually interested in your product or service. Here are three solid methods you can start using right away.

1. Create a blog
Blogging has become one of the most popular ways to attract customers online. Adding a blog page to your website doesn’t just potentially attract new customers, it also helps to keep existing ones checking back to see what’s new. In order to make it work, you will need to add fresh, relevant content on a regular basis, ideally each week. So what is relevant content? Well, put simply it is something that your customers are interested in right now. You could use it to answer common questions you are asked about particular products and services. Or you could update it with latest industry news. It also gives you the opportunity to prove yourself as an expert. This will increase your reputation and make customers more willing to buy from you.

2. Offer something free
Everybody loves a freebie and you can use this to attract inbound leads. Not all customers are going to want to buy from you the first time they visit your website. That’s where offering a little incentive comes in handy. This can be anything from a short eBook to an entire video series. This largely works for those selling services rather than products. Discounts offer the same results and are more effective for businesses selling products. While high quality content and a good marketing strategy will attract new leads, a free gift or discount will help you to convert those leads into sales.

3. Focus on the right keywords
Search engine optimization has long been the most effective way of generating inbound leads. However, it’s extremely easy to get it wrong. It works by using targeted keywords in your marketing content (such as the text on your website and blog) that will be picked up by search engines. In order to attract the right type of customer, you need to make sure you are using the best keywords.

Popular short keywords are great, but you will be facing a lot of competition. For example, if you’re a dentist, the simple keyword “dentist” is unlikely to get you to the top page of Google. Instead, you would need to focus on what is known as localized longer tailed keywords. These could include “cosmetic dentist in New York,” “root canal New York,” or “affordable dental implants in New York.” Fewer competitors will be using these keywords and you’ll also be targeting a more specialized group of customers.

Overall, attracting inbound leads is easy once you know the right Digital Marketing techniques to use. However, it is going to take a lot of time and effort to learn the ropes and perfect this powerful lead generating process.

LotCon-Business-Report-Digital-Marketing-2016

Tips for Setting Up Your Google+ Local Listing

What is Google+ Local Listing?
Think of it as Yellow Pages book – except it’s online.

google-places-300If you want to achieve the ultimate type of online visibility for local searches, you need to have a claimed and verified Google+ Local Listing account

As you know, most people today opt for the internet instead of the Yellow Pages when searching for local businesses. Therefore, you should claim and complete your listing in order to have a fair chance of being one of the first businesses that show up in the results for your target market.

Here are a few tips on setting up your Google+ Local listing:

  • Before you start setting up your Google+ Local listing, read through the quality guidelines that Google publishes. This lists the do’s and don’ts when it comes to creating a listing. It is important that you avoid the things Google tells you not to do, as breaking rules can actually hurt your listing rankings. In some cases, they remove listings from the search system altogether.
  • Identify the keywords that you want to incorporate into your listing. It is important to note that you do not need to focus on keywords as much as you would when creating content for your main website. However, adding a few keywords to your listings will definitely will help.
  • It is important that you fill in all of the information required of you; there should not be a box left unfilled. This includes your hours of operation, your contact email address, and a rather thorough description of your company. The more content you have, the more likely you are to reach the upper echelons of those local searches.
  • Categorize your business well. Perhaps one of the most baffling things for many business owners is the fact that there are a lot of categories to choose from. When you are choosing categories, simply put your business in as many relevant ones as possible. This will ensure that you stand a chance of being found amongst the myriad of other companies operating in the same niche as you.
  • As soon as you have completed the ‘sign up’ process, you should actively start working to get reviews for your listing. One of the easiest ways to do this is to ask your customers outright. Your satisfied customers will most likely be more than happy to leave a good review online for you. Companies that have a nice amount of positive reviews tend to rank higher in search results.

History of Google Adsense

Adsense has been around for so long and has become a house hold term that few stop and think about a time when there was no Adsense. But it is true, Adsense was created.

When Adsense began it really changed the world. Users of the World Wide Web were weary of ads. Many ads seemed to be deceptive, often taking them to places on the web they did not want to go. Web masters where also afraid of advertisers because many where fly by night and never came through with checks for the web masters who displayed ads on their sites. Google was the first big trusted name to enter web advertising and has set the bar for what a web based advertising distributor should be.

Adsense changed. It seemed that to err on the side of goodwill and to help build its good name, Google chose first to send out checks and ask questions later. By the time questions started getting asked it was found that a lot of people were cheating the system clicking their own links and the like.

Adsense changed again. After the wild years, came the crackdown and Google tightened up on all of there publishers, setting strict but fair rules and enforcing them with new vigor.

Adsense as it is in the present day…

Now Google Adsense is a well functioning business model allowing publishers to make fair profits while protecting the advertiser’s bottom line. They do this by supplying him or her with an honest value in advertising, in every corner of the web that you can find small publishers.

The Adsense of tomorrow will be interesting to be sure. Google is forever looking for ways to make it better. Who can surmise what changes will be in store?

We see Adsense creeping into social media already and I can almost imagine a world in which video conferencing will have voice recognition capable of serving ads relevant to the content of a conversation.

Can you imagine saying to your friend in a conversation that you will be right back but you’re thirsty and immediately in the bottom corner of the screen a small logo for Coca-Cola pops up?

Can you also imagine that in the course of a long conversation you may say to your friend that you’re tired and you think you may shut down and go to bed, when again an ad is served for medicine to keep you awake or to help you sleep better? Many believe this is the future of smart online advertising and who is to say?

I think we can get clues to the future by watching how people embrace what’s going on right now with Twitter and Facebook.