The NEW Google+ Local pages address improves your Google business marketing. This is why Google + Local pages are gaining massive popularity after the change from Google Places was made. Google Places pages are not really gone; they just have been better integrated into the more social Google+ Local pages.
How to switch from Google Places to Google + Local? Watch this video:
Changing to Google + Local pages means that you will have important information posted on the page as well as a way to actively engage with your local audience; creating a following of loyal customers. The good thing is that these pages are purely designed to help make marketing and brand recognition a easier task for you.
With Google+ Local Pages, a visitor can now Plus1 (+1) your business, which has a great impact on the appearance of your pages on search engine results.
Here is how it works; when a user gives your pages +1, your business will appear on their friends’ search results when they make a search. This gives you an advantage as you will have more people viewing your business and possibly receive more traffic. In other words, your customers’ word of mouth will be digitalized. Undoubtedly, there is no better way to market your business than through customer-customer recommendation.
With the connection that Google+ Local has with other effective Google products, there is no doubt that this tool is here to stay. The Google+ community has grown explosively and is expected to grow even more with time.
Now that Google has changed your Google Places page to a Google+ Local page, you might be wondering what you should do next. Though the change was automatic, you should still make sure that everything is correct on your page.
Google+ Local pages are less static and more dynamic, which means that they need more attention as compared to Google Places. You need to update information consistently to keep your audience interested. In simple words, you are now looking at the new business social media network with different features to make business marketing easier.
Google Places pages were static only displayed information such as name, address, and location. The dynamic Google+ Local pages now have a lot more to offer. Everything is now new and improved with the design revolving around different ways of marketing businesses and giving business owners a chance to interact with their prospects, customers and other businesses.
With the new Google + Local comes more responsibility.
You will have to give Google+ Local pages more attention as there is a lot to be done unlike the little you had to do when using Google Places. From updating the info on your pages to optimizing your content, you will need more time to ensure that your pages are visible and presentable to your customers.
In a nutshell, you will get much more with Google+ Local pages than what Google places gave you.