Making money online using PPC (Pay-Per-Click) ads is one of the easiest methods available to get targeted traffic. The only downside to PPC marketing is that you do need a starting capital and if do not know what you are doing or if you are promoting a non-converting offer, you will lose money. Therefore, it is always best to try out PPC with a budget in mind and seek out a good converting offer first. Some PPC marketer us PPC to actually test an offer for conversions first before deciding to promote fully because the traffic that comes from PPC is almost instant.
For those of you how are in the PPC game, you will find the below myths very interesting. If you are a total beginner in PPC you will definitely find it intriguing and helpful in avoiding a lot of mistakes that you might have to come to face should you try out PPC.
Position #1 is the best position that makes the most money.
This is not necessary true. There are times when you are at this position; you will make money (assuming that your offer converts). However, more often than not, you could be paying a lot more than other positions, and this might hamper your profits. Besides that, being in this position often means that you will attract a lot of less targeted clicks where some of these people who clicks are not in the buying mode yet, and they are just still trying to gather more data to help them with their buying decision.
Only let your best-performing ad run.
This happens to a lot of us where we will run a few ads and then turn off the rest and only let the best-performing ad run thinking that this will maximize your earnings. The proper ways of doing things is that you should always try to allow at least two ads to run at the same time.
You let your best performing ad run, and then duplicate the ad and tweak it a little to test if you could further improve the ad. By constantly improving your ads, you will undoubtedly optimize your ad for the best click through rate and also the best profits as well. Remember there is no such thing as the best ad or a proven ad. There will always be a better ad that you have not tried. All you have to do is to keep trying to find the best one for your offer.
Use as many keywords as possible for more traffic.
Spamming for more keywords because you are hungry for more traffic is what the PPC platform owners want you to do. They will earn a lot of money by sending you the clicks, but the problem is that you will also lose a lot of money in return. Many people lost faith in PPC early on in the game because they thought they had to try out every single keyword they can think of, but they will soon realize that their pockets run empty fast when they do that.
When you dump all the keywords into your campaign, you will get a lot of traffic. However, most of this traffic is not the quality traffic that you should be aiming for and a lot of this traffic will never buy anyway, which means, you are actually wasting a lot of your budget. Proper keyword research should be done to help you determine which keyword you should be using and delete the rest. Keywords that convert will always convert. Keywords that do not convert will make you lose money. And the thing about keywords is that the majority of the keywords will not work for you anyway.
PPC is a set and forget thing.
This is a very dangerous thing to do for your PPC business. Never leave a PPC campaign run wild without any close monitoring. Even if you do have a campaign that is profitable today does not mean it will be profitable tomorrow. You will need to track your ads properly, and you must be sure to monitor your campaigns constantly if you want to profit. Should you see any reduction in the conversions, which should set you on alert and be sure to turn the campaign off if things turn sour.
Content network is good.
This is not necessarily true. The content network can bring you a lot of traffic, but you should know that this is always a sure fire way to burn through your budget. When it comes to PPC, spending your budget wisely is as important as making the profits. You have to be constantly trying to seek out for a winning campaign and you do not want to be burnt out before you actually start to profit. If you have to use the content network, you should do your research properly first and make sure that your offer will be getting a lot of qualified and target traffic to it before you commit to a content network campaign.
Copying your competitor’s ad.
While this is a practice that some gurus teach, you should know that if you copied a good ad, you should always try to make it a better one, and that it actually stands out more than the originator of your ad. A better way to do this is to actually test out the ad to see how the initial statistics are on the ad which you copy, and then you try to improve it.
There are times when the ad which you copy is not performing well, therefore, the best thing you can do is to try it out first. If you are not into copying other people’s ad (which is a good thing), get creative and start your own ad that you think can beat your competitor’s ad. Make sure that it stands out more than your competitors and try to be different. You should be able to get more clicks that way as well.
PPC marketing can be very profitable if done right. However, the learning curve is huge, and you risk losing some money at first. However, if you can look past these small problems and push on, PPC will become your favorite source of traffic because it is so easy to work with once you know how.