Google Local Listings Paid Ads

Google Local Listings have gone through many changes lately.  To get your business site listed in the 7-pack of free ads is long gone.

A while ago Google decided to ditch its popular local 7-pack in favor of a smaller 3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad.

The result? Well, now it’s a 2-pack PLUS an ad, making it much more difficult for businesses to appear in the top listings organically in the Google Local Listings.

Ad space will now be sold to the highest bidder

That all important third spot on Google’s original 3-pack, is now open to all businesses. It was already difficult enough for businesses to reach the top 3, so with 33% of that ad space now being offered up to the highest bidder, it opens the door for AdWords users to claim their space there.

Some experts feel that there are some disadvantages to this recent change; one being that Google is now set to gain a lot more revenue as businesses are forced to pay to appear in that third space.

They argue that:

  • Good, genuine businesses could be penalized
  • Users will have a worse search experience
  • There will likely be an increase in grey tactics as businesses try desperately to get ahead of their competitors

It does appear to be a confusing step backwards by the search giant. Google has taken several measures over the past decade to ensure its search results are more relevant. Now, it appears to be focusing more upon its own profits than it does providing relevant, useful results.

What can businesses do?

So what should you do to increase your chances of being shown in Google’s local listing results? Unless your listings are already ranking highly, you may need to consider paying.

Paid AdWords campaigns are a great effective way to ensure you are showing up in relevant searches. The great thing about AdWords is you can control your budget. Limit the amount you’re willing to spend on AdWords campaigns each day and keep track of how certain keywords are working for you.

When done right, AdWords can be an incredibly successful and powerful marketing tool. Of course, the change also gives you the opportunity to gain more exposure in the top spots, providing you’re willing to spend more. You could end up occupying the top organic spot and the top paid spot if you work hard enough.

The change to the Google 3-pack is going to present more challenges to local businesses overall. However, you can limit the damage, as well as gain the competitive advantage simply by leveraging the power of AdWords campaigns.

Google My Business – Quick Start Guide

Cover-Issue-1As a small business owner, you understand the importance of establishing an online presence. Without and well-built website and a presence on social media, your potential customers are driven to your competitors. But how can you be sure that you are reaching a local audience? That’s where Google My Business comes into play.

So What Is It?

Google My Business is a new tool for small business owners. All of Google’s tools are located in one, easy to use location. Even better, the service is free. This means that you now have a way to control your business in the virtual world at absolutely no cost to you. Here’s what you can do with Google My Business:

  • Google + – Maintain your presence on social media site Google +. You can update your status, share messages, link to other sites, and post media all from your business page.
  • Reviews – You can manage your page ranking and reviews from one main page.
  • Maps – Take control of your business’s location and contact information as it appears to your customers on Google Maps.
  • Hangouts – If you choose, you can hold video chats with colleagues or customers.

These are just a handful of the things that you can do with Google My Business. But more than what you can do, what is important is how it helps you.

What It Does For You

With Google My Business, you can respond to negative reviews about your company. You can use Hangouts to provide customer service and resolve issues. You can even see how what effect these negative reviews have on web traffic.

You can combine your brand page, social media marketing campaigns, reviews, information, and maps on one platform. This allows you to be sure you aren’t forgetting to keep up with any aspect of your virtual presence.

As a small business owner on Google My Business, you can see where your customers are located and what their needs are. You can use this information to design a better ad campaign. You can control your ad campaign on Google or from your mobile device.

Learning Curve

The nice thing about Google My Business is that you probably already use many of its individual components. This means that there is virtually no learning curve. You can get started with the platform almost immediately. As a small business owner, you will find the platform to be not only a benefit to your business, but you will find it to be an extreme time saver.

To sign up with Google My Business, simply navigate to the platform and click Get on Google. The site will take you through the registration process. Follow all of the prompts, enter the required information, and your Google My Business account is up and running. It really is that simple.

If you want to increase your company’s presence online, signing up with Google My Business is a no brainer. Get started today for free. It will be the best money you’ve never spent!

Tips for Using Google My Business Right Now

As you have read, Google My Business is not a difficult platform to use. The key is this: You’ve got to use it! So what four things can you do right now, right from the comfort of your desk? These:

  1. Set Up your Profile

Take the time right now, while you are thinking about it, to set up your small business profile. Claim your space on Google by simply clicking on the “Get On Google” tab on the http://www.googlemybusiness.com site.

  1. Add Images

Add images to your profile. The images you choose should showcase your business. Be sure to include keyword-optimized filenames to boost search results. Not sure what to include? Try any of these images: the inside of your store, you and your team, before-and-after photos, or your staff on the job.

  1. Manage Reviews

You can monitor and manage your reviews right from your Google My Business dashboard. One of the coolest things about this platform is the ability it gives the small business owner to manage reviews found across the web. You can see how many reviews you have, and you can respond to any that you choose.

  1. Leverage insights

Take a look at the insights section. You will discover how people are finding you on the web and how often they are clicking on your site’s link from a Google search. You will also see the amount of activity on your Google + page and the demographic details of your audience.

What Local Search Experts Have to Say – Do You Agree?

As with anything, everyone has an opinion. Now that Google My Business has had time to sink in to the minds of the masses, local search experts are offering their opinions. Here’s how some of the experts are weighing in:

Street Fight: According to Street Fight, GMB is a step forward, but more dedication to simplicity is necessary.

SIM Partners: Google has shown that it is committed to local business space. A bulk upload process would be helpful, but Google has shown its interest in serving the needs of the small business owner. http://www.simpartners.com/google-my-business/

Mike Blumenthal: While Google My Business is a strong step forward in the service of the SMB, users may be left wishing for specific upgrades.

The Benefits of Google My Business Are Too Good to Ignore

Think that you can’t carve out 10 minutes a day to keep your GMB account updated? Think again. The benefits of utilizing the platform are too good to ignore:

  • Growth
  • Authorship
  • Search Engine Recognition
  • Flexibility

There are more than 500 million users registered with Google +. If you choose to ignore Google My Business, consider how many potential customers are being driven to your competition that has chose to utilize the platform. With its ease of use and incredibly flexibility, Google My Business is a platform that every small business owner should be making the most of.

Customer Reviews in Google My Business

Good customer reviews play a very critical role in the success of your listing, so here’s a little more information on the topic.

  1. The review feature

The Google My Business platform has included a new review feature called the “Review Inbox,” where you can see all the customer reviews on both Google and other sources. Not only can you see them, but you can reply to them from the dashboard as well.

  1. The importance of getting customer reviews

Getting reviews from your satisfied customers can greatly improve your online image and reputation. By leveraging this powerful form of “word-of-mouth” marketing, you can build a larger customer base by increasing trust in your products and services.

The fact is that people today care more about what “other people” say about your business than what “you” say in your advertisements. So make sure you are actively encouraging reviews from happy customers.

  1. How to get more reviews

The most obvious thing to do to get more positive reviews from your customers is to offer quality products and services every time. In most cases, your customers won’t mind writing a good review if you ask them.

Do it politely, don’t bribe, and try to do it as soon as you can after their purchase experience. Usually, the longer you wait, the less likely you are to receive a review. Also personally thank your customers for writing reviews – doing so can go a long way.

If you have any customers that are not satisfied, try to work out the problem as soon as possible to avoid getting a negative review.

 

Due to the fact that Google My Business has incorporated Google+, Google Search, and Google Maps into one platform, you can manage your business listing easier than ever before. You won’t have to switch between pages, as you can update information, reply to customers, and engage with your audience right from your Google My Business account.

Having a complete and accurate listing will help your business stand out on the internet. This is especially true if you have rich content to share with your Google+ audience; as a result, Google will ultimately reward you with even more search visibility.

By using Google My Business and creating an effective listing, you will draw more attention towards your brand and build a healthy relationship with your existing customers, potential customers, and Google.

Tips for a Successful Google My Business Listing

Here are some tips to get a successful
Google My Business Listing:

Is Your Local Listing Fully Complete?

Have you visited the new Google My Business listing platform yet? If so, you may have noticed that it comes with a single dashboard and many features that can allow you to build a strong online presence for your local business. However, your listing has to be set up correctly in order to boost your overall online visibility; including Google Search, Google Maps, and Google+.

Here are a few quick tips to help:

1. Complete your profile 100%

Google My Business only works if your listing contains complete and accurate information about your company. That means entering the correct business name, local address, local phone number, your official website address, and other important details. Also make sure that the pin marker is placed correctly on the map, which is especially important when clients want to find you. Fill out any text areas and other elements such as videos and images, as these make your listing more attractive and searchable.

2. Select the right business category

There are three main categories in Google My Business, and you must make sure that you select the right one according to your business type. You should select the Storefront business if you have a restaurant or a retail store, and Service area business if you offer your services in a specified area, but you go to the customer. There are also the Brand Pages that can help you get more fans and followers if you don’t have a physical location.

3. Follow the quality guidelines

The first, and most important, thing you should do is to read the Google My Business listing quality guidelines and follow them. You won’t just find good advice on how to create an effective listing, but you will also learn about the basic do’s and don’ts.

4. Add content

People are more interested in the listings that have more content. So, for instance, make your listing stand out from the rest by adding visual content such as photographs and videos. This will catch people’s attention and cause them to follow you so they can see what your business is all about.

5. Stay on top of reviews

It is very important to stay on top of what is being said about your business online. With Google My Business, you can now see reviews left by customers on various review sites across the web.
As you may know, reviews play a big part in generating more local customers because most people trust online reviews as much as personal recommendations.

Google My Business Quick Start Guide

“Have You Taken a Look at Google’s
New Local Listing Platform?…”

“Get a Complete Overview of the New
‘Google My Business’ Local Plaform and
What it Means for YOUR Business!”


As a business owner, you may have been too busy to noticce that Google has released a brand new local listing platform called “Google My Business.”

This has replaced Google+ Local and Google Places; instead, you will use Google My Business to manage your search, Maps, and Google+ account all from this ONE convenient location.

You may be wondering…

  • What do you do if you were already listed with Google+ Local or Google Places?
  • What do you do if you have never claimed/verified your local listing before on Google?
  • How does this platform work? What are its tools and features?

In This FREE Report You Will Learn:

Google -My Business Guide by LotCon

Click Report for FREE Download!

  • An Overview of Google My Business
  • What You Should Do to Make Sure You Are Up-to-Date
  • Some of the Features on This New Platform
  • Tips for Getting the Most Out of Google My Business
  • and MUCH more!

You can have instant access to all of this right now, for free!