Google Plus Local for YOUR Business

Get Help using Google Plus LocalLet´s talk about how Google+ Local can help your Business.  We will talk in detail about feature and benefits of using this powerful platform to increase exposure.

You may have heard of Google+ Local (or formerly called Google Places). It is a business-related platform that focuses specifically on companies and their locations…

It is a keyword-based business directory that pulls up businesses that local consumers may be looking for and is a critical piece of local search engine optimization process.

All businesses should claim and complete their Google+ Local business listings 100%. This will not only help your listing rank better, but it will provide your audience with the type of information they may be looking for, such as your phone number, address, hours of operation, website address, and more.

You should add as many details about your company as possible, as well as any content that will help describe what your business can do for them.

Another major part of Google+ Local is the ability for users to leave customer reviews about your company. So to ensure that your company has more good reviews than bad ones, be sure to ask your satisfied customers to leave reviews for your company whenever possible. Also stay on top of these reviews and be sure to respond to show other viewers that you actually care about customer satisfaction.

Google+ Local is often called the new Yellow Pages. Once a user types in their location and a keyword for something they’re looking for, the Google+ Local results will come up with a list of businesses in the area that have the type of product or service; and if their listing is complete, it will give consumers additional information about the company.

The main benefit of using Google+ Local is that it will help your company get more search engine exposure. In addition, it’s integrated with Google Maps so visitors will know exactly how to get to your location, which is powerful.

Google+ Local draws in consumers in your area when they perform online searches for businesses that offer what they’re looking for.  It can strengthen your brand by showing photos of your company, videos, social interaction and more. It’s also a great way to present your potential customers with special offers, coupons, and promotions right on your page.

Nearly all consumers search for local products, services, and businesses using the internet. In fact, approximately 20% of all computer searches are for LOCAL information which is huge. Mobile users are also big searchers for local information and most of them usually take some type of action such as calling or visiting a business. Make sure you have a mobile friendly website when starting to use Google+ Local.

If you are not using Google+ Local to its full advantage, you are simply missing out on a way to generate new local leads to our business. In addition, your company is not getting as much exposure as it could be while your competitors that are using Google+ Local are grabbing your share of the market.

Claiming and completing your Google+ Local listing is a must today if you are serious about increasing the amount of exposure your company gets online. Not only is the exposure nice, but the potential boost in sales and revenue makes it all worth it.

We can help you with this by claiming and optimizing your listing for you based on the information you provide to use. We’ll also take a closer look at your competitors’ listings to help you eventually rank alongside them.  We will also give you some ideas about how to get your customers to leave reviews for your business, which will not only help with your credibility, but plays a major part in the ranking process. We will also continue to work with your listing on a monthly basis and support you in your efforts to get the highest rankings for as many keywords as possible.

 

Yellow Pages versus Google Local Listings

When was the last time you cracked open a Yellow Pages book to find a local business, such as a restaurant, dentist, plumber, or lawyer? Well, if you’re like most people these days, the answer would be “a VERY long time ago.”

In fact, most Yellow Pages books are sitting somewhere in a corner simply collecting dust.

When in need of a local product or service, consumers today go straight to the internet to find the businesses they need.

Therefore, it is critical for your business to claim and optimize your local listings on the major search engines, such as Google+ Local, Yahoo Local, and Bing Local.

Why?

Local listings that are not claimed and optimized are usually incomplete and contain inaccurate information. So if someone does come across your generic listing, they won’t get the information they need – such as your contact information, your email address, your website address, the products and services you offer, and your hours of operation. As a result, they simply move on to the next business.

A well-optimized local listing will not only provide viewers with accurate information about your company, but it will also help you come up higher in the local search results for keywords related to your industry.

So if your business is not focused on dominating the local search results, you are simply leaving serious money on the table.

Care need to be taken to setup your local listings and there are several areas that need to be done well in order to represent your business correctly and to get more online exposure.

What is Google Plus Local?

What is Google Plus Local?

All local businesses tries to get attention by setting up and managing your directory listings – this should include now Google+ Local.

Google is the largest and most popular search engine online today. Therefore, all of their products are equally important. Google+ Local is their new local listing service that replaced Google Places.

Google+ Local (previous Google Places) is now part of Google’s Social Media platform, which is called Google+ (or Google Plus). Google+ Local specifically focuses on businesses and their locations.

Consider Google + Local business pages similar to Facebook business pages, but include a lot more features that are geared towards helping businesses connect with local consumers on a social level.

Google+ Local is where consumers will find a list of companies in the area that offer services or products based on the user’s search terms and recommendations made by others in their circle.

Finding the best places to go for local products and services is an essential part of our daily lives. No longer do we pick up the Yellow Pages book to find local businesses; most people get to the internet first.

Not only is Google+ Local a great source to provide information about your business, such as the type of services and/or products you offer, photos of your office, your hours of operation, payment methods and directions. But it is now also the place where your customers can leave reviews about your business for others to see.

Based on a 30 point Zagat scoring system, Google+ users can login and tell the world what they think about your business, products, or services. Google+ Local makes finding trusted businesses online much easier than ever before.

So, if you’re serious about connecting with potential local cusromers, make sure that your Google+ Local business listing is complete, claimed, and optimized for visibility.

 

Benefits of Google+ Local

As a local business, your main goal is to implement strategies that will draw consumers to your business so you won’t have to constantly hunt for them. This is exactly what Google+ Local can do for your business.

Here are some of the benefits you can expect from your Google+ Local page:

  • More Local Online Visibility:  Local consumers will get a first-hand look at your business information in Google+ Local. Here, they will be able to find a link to your website, what your business has to offer, and any other information you think they should have.
  • More Engagement with Customers: Google+ Local makes it easy for businesses to communicate with their audience due to its social features. Customer engagement is one of the main gateways to customer loyalty.
  • Direct Access to Customers:  Businesses can connect with consumers on a more personal level with Google+ Local, which means it’s easier to encourage feedback and ask for reviews from them.
  • Enjoy Higher Page Rankings: Google+ Local pages are indexed by the search engines. So if your page is complete and well-optimized, you can increase its rankings in the local search results. To do so, you will need to consistently provide fresh content as well as engage with your customers.
  • Integration with Google Maps: Google+ Local pages generally include a Google Map listing as well. This allows consumers to find pertinent contact information such as your phone number, address, directions, and hours of operation.

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We can help getting you started with Google+ Local