You may have heard of Google+ Local (or formerly called Google Places). It is a business-related platform that focuses specifically on companies and their locations…
It is a keyword-based business directory that pulls up businesses that local consumers may be looking for and is a critical piece of local search engine optimization process.
All businesses should claim and complete their Google+ Local business listings 100%. This will not only help your listing rank better, but it will provide your audience with the type of information they may be looking for, such as your phone number, address, hours of operation, website address, and more.
You should add as many details about your company as possible, as well as any content that will help describe what your business can do for them.
Another major part of Google+ Local is the ability for users to leave customer reviews about your company. So to ensure that your company has more good reviews than bad ones, be sure to ask your satisfied customers to leave reviews for your company whenever possible. Also stay on top of these reviews and be sure to respond to show other viewers that you actually care about customer satisfaction.
Google+ Local is often called the new Yellow Pages. Once a user types in their location and a keyword for something they’re looking for, the Google+ Local results will come up with a list of businesses in the area that have the type of product or service; and if their listing is complete, it will give consumers additional information about the company.
The main benefit of using Google+ Local is that it will help your company get more search engine exposure. In addition, it’s integrated with Google Maps so visitors will know exactly how to get to your location, which is powerful.
Google+ Local draws in consumers in your area when they perform online searches for businesses that offer what they’re looking for. It can strengthen your brand by showing photos of your company, videos, social interaction and more. It’s also a great way to present your potential customers with special offers, coupons, and promotions right on your page.
Nearly all consumers search for local products, services, and businesses using the internet. In fact, approximately 20% of all computer searches are for LOCAL information which is huge. Mobile users are also big searchers for local information and most of them usually take some type of action such as calling or visiting a business. Make sure you have a mobile friendly website when starting to use Google+ Local.
If you are not using Google+ Local to its full advantage, you are simply missing out on a way to generate new local leads to our business. In addition, your company is not getting as much exposure as it could be while your competitors that are using Google+ Local are grabbing your share of the market.
Claiming and completing your Google+ Local listing is a must today if you are serious about increasing the amount of exposure your company gets online. Not only is the exposure nice, but the potential boost in sales and revenue makes it all worth it.
We can help you with this by claiming and optimizing your listing for you based on the information you provide to use. We’ll also take a closer look at your competitors’ listings to help you eventually rank alongside them. We will also give you some ideas about how to get your customers to leave reviews for your business, which will not only help with your credibility, but plays a major part in the ranking process. We will also continue to work with your listing on a monthly basis and support you in your efforts to get the highest rankings for as many keywords as possible.