Your 15-Day SEO Roadmap

SEO made easy...coming soon....While organic search results are always desirable, the amount of time most companies spend on SEO is minimal. If you’re lost or confused as to what you should be doing to get those organic listings, if you spend just an hour a day, the following is a 15-day SEO roadmap that should get you on your way.

Day 1: Defining Goals

Benjamin Franklin said, “Those who fail to plan, plan to fail.” Those words are just as true when it comes to your marketing plans. You need to set goals that are specific, measurable, achievable, results-focused, and timed (S.M.A.R.T). An effective marketing plan will include short, medium, and long-term goals.

Day 2: Verifying Goals are Achievable

While settings goals is the first step, it’s not the only one. While the goal of a business may be to increase sales, it should also be determined what part of those sales should come from organic search results and to then measure the growth.

Day 3: Identifying Additional Keywords

It’s important to target keywords that can generate the kind of traffic that you will need to make your sales goals. But you will need to continue to monitor those keywords and search for variations that people may be looking for. Your website analytics may also reveal keywords that people are finding your website from that you may not have even considered.

Day 4-5: On-Page Review

On-page SEO is crucial to the foundation of your SERPs. Poor on-page optimization can even hinder your off-page efforts. Your focus for on-page SEO should be on two areas: technical issues and keyword optimization.

Day 6-8: Creating Content

Your site’s content is the best way to promote your business. Write about topics that are useful and compelling. Search for topics that are currently performing well and write about them. Not sure where to start? You can use a tool like Buzzsumo to find content for topics that are performing well currently.

Day 9-11: Fixing On-Page SEO

This is the time to fix any technical or keyword issues for your content. Focus on the on-page SEO for your new articles before publishing and promoting them.

Day 12: Content Promotion Prospecting

After creating and publishing your content, you will need to find people to link to it. Tools like Majestic will identify websites already linking to similar content. A search of your primary keywords/topics will produce a list of sites for you to put into a spreadsheet. Find a contact name and email for each of these sites. You will want a list of at least 200 contacts.

Day 13-14: Promoting Content

You will now want to contact each of the 200 contacts you uncovered yesterday. A tool, such as Sidekick, will allow you to track the email opens and clicks. Create a template that will allow you to easily insert the relevant information for each contact.

After contacting each of the 200 contacts, go back to Buzzsumo and find others that are sharing similar information and contact them as well.

Day 15: Repeating Regularly

Depending on the success of your initial campaign, you will start the process over again either from day 3 where you are identifying additional keywords or day 12 where you are discovering additional promotional opportunities.

SEO Steps for 2016

SEO made easy...coming soon....The face of SEO has changed a lot over the past few years, but the goal has remained the same: to rank high in the search engine results pages (SERPs). The following four SEO steps are a good place to start in 2016.

Create Longer Content

Google’s job is to deliver quality and relevant information to their users. The best way to rank in the SERPs is to provide the quality and relevance that Google is looking to deliver. Quality content will explain an idea in a comprehensive way. Longer content of 1,500 words or more ranks significantly higher than shorter content.

How do you develop longer content? A great way to start is with keyword research, to find what keywords people are searching for. Then brainstorm on the keywords to provide in-depth and quality answers to the questions people already have.

Another tip is to include supporting quotes from articles that you uncover while researching the solutions to the questions. Linking to outside articles is actually beneficial for your website.

Be Social

An important development is that Google is indexing tweets. The more you share links to your authoritative content, the more likely you will be seen as an authority on the subject and the more likely others will follow you to read your posts and share your content in return. This is an excellent way to gain those much needed backlinks.

Advertise

While the previous two steps mentioned will definitely boost your organic search results, it’s hard to believe, but so will paid advertising. In 2012 Google reported that even for sites “claiming a No. 1 organic ranking, paid ads provided 50 percent incremental clicks (meaning, half of the top-ranking site’s visits would not have happened without the presence of paid ads)” (http://www.brightedge.com/blog/seo-and-ppc/).  Granted, in terms of digital marketing, 2012 was a lifetime ago, Google’s findings have remained the same since. This means, even with effective SEO, businesses should utilize paid advertising for the additional traffic.

Think Locally

It is time to start thinking locally. In 2016, businesses should start developing content with which the local area can easily identify. Localized messaging and promotions not only have better conversion rates, but Google is more likely to recognize that business as a local authority. Businesses should create social media accounts for each of their locations (especially a Google+ account) complete with that locations contact info, pictures, and local content.

These four steps only scratch the surface of the possibilities, but they are a great place to start. One last bit of advice: if you don’t have a mobile website or at least a responsive design, start there. Google has started penalizing for not having mobile friendly sites.

SEO Tips for Higher Search Engine Ranking

The emergence of the Internet brought about drastic changes to businesses with the sprouting of websites that promote business across the globe on a 24/7 basis. Search engines quickly intervened with their stringent search algorithms in ranking websites that offer web consumers a more convenient way to relate to business brands and marketers on shopping sprees.

A higher web page ranking helps promote the business and brand easily through more successful searches on the Internet. With the flooding of websites on the Internet today, high rankings are desired by businesses to promote their brand and presence in the market to stay relevant and available.

Outstanding Websites

SEO made easy...coming soon....Websites must be impressive to stand out in the crowd to secure the attention desired in promoting the brand or business products. With the increased browses on the Internet, websites must be competitively ranked to stay relevant on the web to be clearly visible in the market.

Top search engines like Google and Yahoo! are constantly searching and indexing websites to be ranked to benefit web consumers seeking for the best provider in the market. There is a host of dynamic website design tools such as Google AdWords, which marketers and webmasters could indulge in although some may require paid subscriptions. However, free web design tools are also available for small and new aspiring business owners and marketers who may be tight with their business budgets.

It is vital for a web business site to be attractively designed with user friendly navigation and captivating contents that would lure more visitors to its site. Marketers could generate a captivating website that would attract the attention of search engines to be accorded a first page ranking of the SERP listing. Here are some SEO tips:

1) Engage Long Tail Keywords

The use of apt keywords in the website is crucial to the attractiveness of the website for higher rankings by search engines. Marketers require a list of dynamic keywords or phrases that are very relevant to their web content, especially long tail keywords or phrases that comprises 3-5 words.

Long tail keywords or phrases form more effective keywords in web searches where more successful searches are often the result. Faster searches are also experienced with long tail keywords that break out from the routine keywords list of web searches by top search engines using stringent search algorithms.

Long tail keywords refer to phrases of words that pertain to the brand or product niche which works to promote SEO in website quality.

2) Original, Interesting Content

“Content is King” is often heard amongst web consumers and Internet marketers. However, good content precedes mere content as consumers prefer originality and freshness in what they find to read on the Internet. It is all too easy to fill the website with any type of content just to have content posted regularly.

Copied contents are frowned upon by top search engines while stale contents turn consumers away. Keyword-rich content is vital in attracting new potential business leads while securing existing customers with greater insights that benefit.

3) More Content Pages

One can never get enough of a good thing; hence, good interesting, unique content could be further developed with identified keywords well positioned across the pages. Selected keywords could be placed on various pages of content to boost interest and greater readership as the plot grows over the pages to engage readers more intensely than on one page.

The more content pages a website has, the more engaged the web visitor would be to want more of the good offer the brand or business has posted. This is where the appropriate call to action feature should also be included to build a longer and stronger leads list of the brand.

4) Identify Niche Markets

The success of SEO in websites and SEO marketing is to identify the potential market of the brand and business before writing or developing appropriate content that would be suitable for that market. Interesting and relevant information for targeted niche audience makes it attractive and valuable which engages these consumers for more.

Different products or services could generate different niche markets to boost the subscriber list of the business.

5) Regular Updates with New Content

Consumers are always hungry for new content which should be posted regularly to keep their insatiable appetite and interest on the brand and business. This is crucial with the sprouting of new Internet businesses on the Internet with new content to lure away even the most loyal customers.

Blogging forms a great option in generating new content to be posted on a daily basis as marketers could generate unlimited content based on the day’s events with a fresh outlook or perspective and a relation to the brand as a potential solution for consumers.

6) Website Maintenance and Management

Good maintenance is necessary for the website to keep consumers’ interest focused on the brand and business. A regular scheduled maintenance is part of good management where consumers would identify the level of professionalism the company exudes.

Well managed and regularly maintained websites augur well with search engines to warrant higher rankings that would attract more traffic.

7) Engage in Social Media

Marketers and business owners who deploy social media in their marketing endeavors stand to drive more traffic to their web business sites. Effective links could be included in articles posted on social networking platforms such as Facebook and Twitter where online forums and chat rooms are excellent channels to promote the brand or business.

Value-added comments on other posts tend to win over potential leads for the business while backlinks in profiles enable interested consumers to click through to the website. Marketers need to avoid spam activities while executing these social media activities in an attempt to connect with other web users.

8) Website Submissions

Last but not least, website submissions are critical to boosting the SEO quality of any website. A monthly affair is recommended in submitting the website to popular search engines and website submission directories which are flooded by consumers who could be identified as potential business leads.

The Internet provides free submission websites directories and avenues for those tight with funds.

SEO Tools That Make the Website Reach Google’s Top 10

SEO made easy...coming soon....Modern online businesses today are keen to Reach Google’s Top 10 of Google SERPs where possible as frequently as possible. A high ranking like the top 10 is definitely a plus point for web businesses to enjoy more traffic and sales that would boost the business bottom line and market presence quickly.

In order to achieve this business goal, webmasters and online business owners or marketers would need to adopt the best SEO software tools that would generate a dynamic website which augurs well with Google search algorithms.

Search engine optimization is very instrumental in driving web traffic to the web business sites for the web business to remain relevant in the marketplace. Achieving top slots in Google’s SERP is possible with the consistent application of 5 top SEO tools available to web business owners and marketers.

1) SEO PowerSuite Software

Many web business owners and marketers are unaware of the dynamics of SEO PowerSuite which offers a powerful synergy from 4 mini-tools as an SEO package. It comprises the site auditor, rank tracker, link building assistant and SEO SpyGlass components to raise the web page ranking on Google.

The link assistant is designed to link building processes by selecting relevant link partners that would benefit the business with relevant contact details. The rank tracker functions to check out the website’s keywords rankings to form more competitive keywords for a better website optimization. The website auditor and SEO SpyGlass apps work to detect common website errors with a thorough comparison of the business website and identified competitor websites.

2) Web CEO App

The Web CEO app is known to be a versatile online SEO marketing tool that comprises a comprehensive package as a dynamic SEO tool. Business owners and marketers could secure a free online version with limited features for a trial operation of its power and effectiveness as a marketing SEO tool. But for more dynamic market breakthroughs, it is necessary to purchase the entire SEO package to exploit all its potential marketing features that would boost the page ranking by Google.

Web CEO comes in a variety of 12 SEO mini apps that are powerful marketing tools to boost the web business page ranking by Google. The synergy generated by these tools is astounding with an accurate keyword research. The tool offers sneak peeks at competitor pages to understand their success secrets for securing Google top rankings for emulation and enhancements.

3) IBP Software

 The Internet Business Promoter software tool is very popular as an online SEO app that is versatile in helping webmasters design astounding web pages creatively to secure website optimization. IBP offers website designers the ability to simplify different SEO procedures which work to Reach Google’s Top 10  page ranking for more traffic to their websites.

This online SEO tool is easy to use in raising sales revenue through easy to navigate screens that are appealing and convincing to increase sales conversion rates.

4) SEO Profiler Software

 The SEO profiler is a superior SEO toolkit that is frequently deployed by marketers and business owners in securing higher search rankings from popular search engines like Google. This software app offers clear guides to conduct accurate and useful link analysis in all link building activities with a meticulous link cleaning exercise to avoid leaving dangerous website links hanging around.

It is capable of performing a thorough research on keyword optimization that ensures the best of competitive keywords or key phrases for successful searches. This would ensure a high web page ranking by Google and other search engines to warrant a bigger market share of web traffic and potential leads for the business. This SEO marketing tool is ideal to conduct intensive website auditing for tracking the performance of the brand and business on the Internet while spying out competitors’ online marketing campaigns to stay abreast with intensified competition in the market.

5) Traffic Travis Software

 The Traffic Travis software is known to be a top performing SEO software package that comes as a dynamic toolkit in monitoring the website ranking and online traffic to be alert to the market trends.

This is one of the great freeware tools available in the market with a simple screen layout for an easy navigation across its pages with dynamic features that would benefit the business outcome. It is an impressive research app that comes with a professional graphic plan with a special offer of 4 prime functions which web designers could deploy in accurate and precise data collation and analysis.

The software tool is powerful in executing the right SEO features to suit the web business to secure a high site ranking while effective in keyword hunting or maximizing the deployment of PPC ads with a real time tracking that benefits business analysis and marketing decisions. Traffic Travis is free to every business owner or marketer who requires a hand in undertaking routine marketing tasks that could be time consuming without the right tools and skills.

Online webmasters who wish to check out Traffic Travis could activate the software dynamics through a simple online free registration form to enjoy this online SEO tool in compressed file form.

Conclusion

It is every online business owner or marketer’s dream or wish to be constantly on the top 10 ranking or first page of popular search engines’ web page listings. This could be procured by having a fully optimized website that is appealing enough to attract targeted audience in boosting the brand and business sales.

A high traffic volume could ensure a high sales conversion rate that would lead to higher profits for better bottom lines. However, not every business owner or marketer is capable of deploying the best of SEO tools to ensure a dynamic website for a top SERP all the time unless professional assistance is rendered.

An established and reputed SEO company in the market could be hired for website optimization, whether on a startup business or advanced SEO features for a well established business site as market competition increases.

SEO Trends That Will Change The Industry In 2015

The impact of search engine optimization in 2015 is increasing drastically as more businesses opt for Internet marketing. This form of marketing is identified an alternate marketing platform from the traditional channel used in yesteryears. However, these businesses would need to ride on the wave of online marketing via SEO which forms a major component.

SEO is fast evolving with the rapid development of new technologies today, which causes many businesses to lag behind due to the increasing competition in the marketplace. The market also sees further dynamic changes in search engine algorithms that impose more stringent requirements on websites for maintaining high SERPs.

It is thus crucial for businesses to tap into the right components of SEO to secure the much desired traffic to fuel their business operations and survival in the market. This would require a quick adoption of the prominent trends that are obviously causing ripples in the industry and marketplace.

Changing SEO Trends Emerging

Websites that want to score high with search engines need to stay alert to the emerging SEO trends in the market. Businesses need to adopt the advanced features of SEO based on the latest technologies and solutions available instead of holding on to the past or current implementations. Anchor tags are out of favor while content is king. Hence, quality content is crucial to impact search engine algorithms for higher page rankings.

Websites with user-centric content would add value to readers, especially when there are many upgraded reading mechanisms and tools in gauging content quality and usefulness. As websites provide more interesting and relevant content to web consumers, more traffic would be generated to benefit the business.

Moreover, top search engines like Google are fast integrating social media features to its search results. Every component from social media networks like Facebook and Twitter is tracked specifically to gauge user perception. There would be more specific social signals emerging to impact search engine results directly with viral content made available.

As websites embrace emerging new technologies such as e-commerce and m-commerce, there is expected a shift and demand in higher online security against spamming and fraud activities on the Internet. Strict SSL protocols would be intensely implemented to ensure total safety of online user data across the Internet. A secured website would augur well with top search engines for higher SERPs to draw in more traffic when the site is trusted by users.

Technology is evolving rapidly over time with mobile technology bringing on more hype and buzz in the marketplace. A mobile ready website is deemed an important factor in the SEO rankings of top search engines in 2015 where more and more web consumers own sophisticated mobile phones and devices to tap into the Internet for business or pleasure. Today’s business must reflect well its ability to adapt to the changing demands of the market and technology in order to please changing consumer preferences and expectations.

In 2015, greater online dynamics would be incorporated to propel businesses further on the path of success with a wider market visibility as SEO and search engines synergize their efforts via advanced technologies. Powerful computer systems would be developed to comprehend content basing on context over keywords for higher SERPs. Business websites need to indulge in blogs and forums to stimulate the market sentiment to their favor.

As SEO features advance, there would be a stronger need to manipulate links better to be more effective than merely incorporating backlinks to prove their existence. Intelligent backlinks are desired where anchor text becomes valuable content text which points potential business leads to the business brand and products instead of directing traffic to the website.

Great Expectations for the Era

All industry experts and business gurus are keeping a close watch on the emerging trends in the market to switch gears when necessary to benefit their business and personal ambitions. Search engines like Google are constantly on the outlook for emerging technologies and solutions that would impact the market.

Currently dynamic marketing components and platforms like social media and multimedia would increase their prominence in the marketplace as web consumers favor quality content with entertaining media such as animation graphics and videos attached to emails. As web consumer behavior changes, search engine processes also change with the times. New trends are emerging rapidly with new technologies that astound many novice and incapacitated business owners and marketers.

A successful marketing campaign must incorporate SEO and content marketing smoothly to enjoy more traffic and sales. Every business must take full advantage of the fast changes happening in the market via the Internet as search engines today are providing the best of business opportunities for every type of websites on the web if the stringent search algorithm criteria are satisfied.

Hence, more distributed searches are expected in 2015 where social media platforms would play more prominent roles in securing dynamic marketing platforms for businesses. Masses of potential leads would be continually supplied via these social platforms with astoundingly relevant data that would boost business growth and development. Greater market research would be conducted to understand the market condition and trends while new marketing solutions and tools would be developed based on research findings and emerging technologies.

Online advertising would continue to make a greater impact with more businesses making larger volumes of investment to stir up the market for their brands and products or services. More sales are expected through an active indulgence in online advertising from various quarters with higher returns on investment expected.

It is possible that more dynamic SEO experts could come on the scene with new technologies bringing on potential solutions and tools that could boost business operations and outcomes. Every business would compete on the same playing field with the same tools and resources made available depending on the wisdom in the execution.

Conclusion

SEO trends continue to be dynamic in 2015 with no signs of slowing down as new technologies emerge. The onus is on every business to jump onto the bandwagon and ride with the wave to secure the best of ROIs.