There are a lot of things that contribute to a page’s search results when a person types in keywords to look for something. Ultimately, every company should want to be number one on the list because it is going to result in the most traffic on the site. If your page shows up on the second page of search results, the likelihood of you being found is not very good.

When someone uses Google search, they enter in keywords. If those keywords are on your site, you’ll appear in the search result. The more videos, links and similar keywords that are found on your site, the higher are your chances of being higher in the search. If you have reputable links on your site, you may even be spotted higher.

Now, let’s go ahead and begin using Google +1. The more individuals who give you a vote and “+1” a business, the more these votes will begin to influence those using the search engine. Similar to Facebook “likes,” Google +1 will show the popularity of a website within the community.

If there are two companies in the area with the same name or same search criteria, the votes or plus symbols are going to be shown on the search page. The average consumer is going to head to the person who has the most votes because it shows that they are marketing better or have a better product – which may or may not be true.

Google +1 can therefore help your page ranking simply by showing your product likability in a very easy to access format. You won’t be able to see how many people like them on Facebook, so the Google +1 is something a little different. The link can be added to your website, blog or anywhere else so that it is easier for consumers to give you their vote.

The more votes you have, the more likely you are to show up in a person’s Google search. This is a completely free product, just like any of the other social media sites, so it behooves a person to try and go after as many votes as possible. Competition can be very fierce across the internet because people are competing for local and online business. Google allows people to vote for products, bringing communities together and making the rankings a little more interesting.

Watching a page rank anything less than the top 10 is just not acceptable for business, so add Google +1 to your pages to watch your fan base grow.

Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variety of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, now also in Brazil). For more products suitable for “YOUR” business please go to: LotCon Biz Solutions Blog

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