Google+ Marketing Strategy for online business marketing
Google+ is the new social media arm of Google, which made its debut in the market recently. Although its entry seems to be a little late, it is making immense efforts to alleviate the suspicion generated by small online business owners. Many online business owners are wondering if the payback is worth the extra investment with Google+ or G+ with the more established avenues already in the market.
The Role and Position of Google+
A deeper look at Google+ would convince more online business owners to consider its influence in their business ventures. Google+ is really more than another social media site; it functions like a form of social glue that binds all parts of the Internet. Early 2014 recorded Google+ making headway in the market with over 350 million users who are active. It is actively used in business and personal searches with links to Gmail that boasts of over 4 million users. Google+ also links to YouTube with 800 million users every month while Google mobile activates more than 1 million Android devices every day.
Google+ is readily found integrated in Google apps and products that include Gmail, Google Apps, Google Search, Google Play Store, Google Drive and Google Translate. It is available in Google AdWords, Analytics, Maps, Google News, Webmaster Tools, Images and many others. Google tools are excellent for boosting a business in terms of market visibility and being distinguished from the competition with a distinctive Google+ profile for user identity.
Google+ features include not only a social profile page, but also a business profile page that allows personal and business interactions to be activated and maintained smoothly. Smart businesses today would include Google+ into their online marketing strategies and campaigns to reap the best of outcomes.
Enjoying the Benefits of Google+
The benefits of Google+ for online business marketing are enormous. A growing Google+ community brings in more potential leads for sustaining a business with lesser effort and more helps. Marketing or promoting products and services via Google+ is not difficult with a ready market audience.
Google+ offers a clean interface that is user friendly with great images and video features that are easy to incorporate in any marketing programs. Such features enhance the promotional content for a clearer look to impact readers.
Google+ offers a seamless integration with all Google products and services which allow the user to a quick access using a single Google+ account. This makes it very convenient for the user to manage all marketing activities in one spot without wasting time and resources. There is no worry about compatibility with the same platform where all operations are run.
Google+ can handle the changing SEO rules which may be rather unnerving on business owners and marketers who are caught unaware. Such changes may impact personal and business profiles, posts and communities with re-indexing for better searches which are well handled by Google+ to provide a positive impact on all online marketing activities by the marketer.
There is a host of different menu options with Google+ but these are easy to understand and manipulate in a short period of time to enjoy dynamic online marketing and results.
Impactful Marketing Strategies on Google+
Online business owners and marketers can implement many exciting online marketing strategies via Google+ to reap higher ROIs quickly. Local SEO results can be accomplished with Google+ Local pages that are more dynamic. It is not surprising then that old Google Local business listings are quickly replaced to enjoy better marketing outcomes.
Business customers and potential leads would be able to contact the business easily and readily with the latest information updated and posted to generate business transactions and enquiries. Many marketing activities such as posting updates, product images and descriptions can be performed easily to enhance searches. It is possible to link the business website to a Google+ Local page or personal profile for a greater impact on outcomes.
Bloggers are not left out with Google+ where the blog site can be linked to the Google+ profile page. The simple inclusion of the blogger’s photo and Google+ link would appear on search results via the blog. WordPress blogs can also be linked up via available plug-ins or theme settings for a more integrated environment that smooth searches and surfing experience.
Google+ is easily integrated into a business website with the inclusion of local and profile listings set to verify the web business site. This would permit all Google services to be enjoyed; including YouTube. Other Google+ users can exchange and share content for more interactions within the Google+ community. This is an excellent place to manipulate Hangouts on Air for connecting and building brand presence in the market. Updated Hangouts allow faster and more efficient connectivity with customers in promoting business offerings or run webinars free of charge.
Videos can be shared automatically on YouTube to increase a wider audience scope. Useful and relevant content with easy access draws in the crowd to the web business site for more sales and higher market presence. Regular webcasts posting is excellent for updating customers on new product announcements and launches, sales, promotions and discounts offered.
Achievable Bottom Lines with Google+
Understanding the features and benefits of Google+ allows online business marketers and owners to achieve the desired bottom lines for their financial year. A dynamic network is effectively generated with the targeted communities created via Circles which is another vibrant tool in Google+. It is a great organizing tool for Google+ connections and communities which are groups of interest for relevant content sharing.
With satisfied customers receiving only what benefits, stronger business support is achieved to encourage higher sales and bottom lines. Better and stronger relations are established through easier online interactions to win customers for life. These satisfied customers can also be instrumental in promoting the business by forwarding the business updates to their own circles of influence which serve to expand the business database and market establishment. The influx of more web traffic to the web business site brings more income potential to enjoy the targeted profit.
Filed under: Google Plus
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