Summary: Google, as a company, began with a very simple concept but it has grown to become one of the most powerful companies online. While they started with a ridiculously simple search engine, they have grown to literally change the way people experience the worldwide web. Now they can help offline businesses improve the way they conduct business online with a host of tools that improve efficiency and communication.

Social media goes by many names these days, but one of the most popular social media sites is also one of the most powerful tools. It doesn’t have a hip interface or splashy profiles. In fact, you might very easily overlook it and you probably use it every day. This is Google, one of the first major players in the world of social networking; a company that redefined e-mail marketing and SEO marketing and engineered a new way for people to use the web, especially on the go. In terms of social media, though Google doesn’t put all of their eggs in one proverbial basket. Instead, they provide several tools that can help businesses in a variety of ways (and they’re all completely free).

  1. AdWords: Google’s AdWords, in a nutshell, is a marketing tool that lets you utilize SEO marketing within your blog or website. There are several different options for using AdWords, but basically, you can earn a small income based on how many times your readers or site visitors click on the links provided. It isn’t much, but it is an option they provide and over time it can payoff
  2. Picasa: In terms of actual marketing, though, Picasa is a phenomenal tool for people who work with photographs. You can download this software and it will organize your photos for you and then post them to your albums. If your business is very visual (landscaping, architecture, etc), this software could improve your efficiency. Of course, you could also use it to help you find the right photographs for your website and for posting at various places online.
  3. Google Voice: This program lets you have multiple phone numbers, takes calls for you, records voice mails, transcribes voice mails, and notifies you of all these things through your mobile device. It also allows you to use your free number to make calls all over the country and even the world, often at cheaper rates than a traditional phone carrier would charge. If your offline business requires you to travel a lot, this is one service that could prove to be indispensable.
  4. Knol: Part of the social media business boom is that the average consumer can get relevant and pertinent advice from an expert on almost any topic. Google’s Knol lets you publish articles on a variety of topics so you can find something that you are either very skilled at or educated about and share what you know, which establishes and builds your credibility. Of course, you can then link your articles back to your site where people will know they are in good hands.


Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variaty of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to: LotCon Biz Solutions Blog

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