The power of a click in the internet world is not to be looked down on. Each click is equivalent to a potential customer who walks into your shop or asks for more information in the real world. Hence a click is something that most internet marketer would like, and the good news is using some of the proven tactics that marketers use; you can actually entice clicks from you visitors.
If you are able to train your visitors and return visitors to click on your website be it on pictures, diagrams or links, then your overall clicks on your website will increase making it much easier for you to get your clients to click on your buy link later on. Below are some of the few ways marketers are using to encourage clicks on their websites these days.
One of the best ways to encourage clicks on your site is to make your site interactive. That means that we won’t get more information that they want to see unless they click. Hence webmasters like to use picture slide shows on their website. These slideshows contain a lot of interesting pictures where you need to click the next button in order to get to the next picture.
Another great way to encourage click via interaction is to use a mini game. When a visitor is engaged in a mini game, they will not hold back on their clicks. This takes away the pressure on them where the initial pressure lies in if they are clicking on an ad or not.
Well formatted links and pages.
A well formatted page with organized links will help you get more clicks. The reason is the user maneuverability on the site is easy to understand. Hence navigation on the site will also come natural. People will not be stuck not knowing what to do. They will be able to find what they are looking for easily by clicking on the right links and search for more information if your site is properly organized.
Imagine a site full of text and all the links are messily placed. Any visitor will find it hard to find the information that they are looking for. And if your site has too many links it can become very distracting and often times people might end up getting frustrated and leave the site.
Keep your site simple, clean, neat and easy to navigate. People will stay longer because they are not always confused.
Want a rule of thumb? Never try to confuse your visitors, and they will reward you with return visits and recommendation to people they know. Keep your site fun and neat and you will get a lot of happy visitors and most importantly of them all is that you might even get more sales because they start to click more on your links and thus indicating a higher trust level toward you and your website as well.
Using arrows in your website is a great way to direct the attention on your site visitors. Hence webmasters have found it a quite effective method to pair links and arrows together so that visitors will always notice the link when they are on the website. The last thing you want your links to be is for it to be hidden.
Therefore, the use of arrows pointing towards a link which you want clicks on will almost always increase your click through rate for that particular link.
Good content (related posts)
Providing good contents or value to your visitors is the traditional way to get more clicks, visitors, return visitors and longer stay on your website and until today this still remain as the best way to achieve the results you want.
This is because people rarely lands on your website out of the blue. They are on your website for a purpose, and if you bring them on a wild goose chase then frustration inevitably awaits, and you will lose a customer forever. As an internet marketer that is a big ‘no no’. Your primary goal is to make profits, and the best way to do that is to give your visitors what they are looking for and then try to sell them if they want the ‘full solution’ or the premium answer to their problems.
The good thing with good quality content is that you are able to build trust when people read it. If your website is an educative site or a blog, then always be sure to include a ‘related post’ section right underneath your articles. This way, people will keep clicking for more and reads more and more of your web posts or pages.
Interlinking is a great way to get your visitors to click on our site links. Usually you will link words or interests in your articles to other posts on your website. This actually is beneficial in the sense of SEO and also helps clear some ‘confusion’ or ‘curiosity’ of your reader that might arise when reading your articles.
A good example is that when you are talking about the best ways to cook, and you mentioned a recipe on an article, you would then link the word ‘recipe’ to the actual recipe post that you have on your website. This way, the people who have been reading your article about cooking and got curious about the recipe that you just mentioned can easily click on the word recipe and actually arrive on the recipe.
Always include a side panel on your website that says ‘Popular Posts’. This way when people land on your website and like what they are reading, they could instantly go to the other ‘popular posts’ on your website that might interest them. When a visitor is hungry for information, it is your job to feed them and by making it easy for them to locate your popular post, you will be sure to notice that you are actually encouraging them to click on your links.
The more they click on your links, the better. This is because when they are used to clicking links on your website and when you insert some affiliate links among the links, they will click on the without any hesitation and if the offer is good you get paid!
Tagged with: How to encourage clicks
Filed under: Google for YOUR Business
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