Google Panda 4.0 releasedDespite Google saying that nothing is going on, we’ve been seeing signs of search results changes during this month and then started to hear reports of major changes in the Google search results and rankings.

We did see some drops in search rankings on May 15 on older, less active sites. We decided to close some older sites and replace them by our latest version of our business blog.

Some webmasters were suspecting a massive Penguin update was about to hit, while others thought it might be a Panda refresh and others thought it is just Google’s normal actions on link networks.

Google announced on May 20 that key search algorithm Panda 4.0 was released! Positive results for new and updated sites with quality content was seen almost immediately in our portfolio.

Panda was introduced in early 2011 as part of Google’s never-ending quest to sell more ads ensure search results satisfy searchers’ thirst for knowledge. It’s been controversial because some web publishers and businesses have felt it reduced traffic flowing to their sites, sometimes unfairly or arbitrarily.

Dishing out a little pain is Google’s intent as is evident in the fact that Matt Cutts, author of the Tweet on May 20 announcing that Panda 4.0 is now upon us. Google has made changes to how Panda identifies sites” and that about 7.5 per cent of sites could be impacted.

This is a new Panda algorithm, not a refresh that we’ve seen almost monthly but enough for Google to name this 4.0, which means a new algorithm update to it.

Here is an history of Google Panda´s activities:
Panda 1.0 on February 24th, 2011
Panda 2.0 on April 11th
Panda 2.1 on May 9th
Panda 2.2 on June 18th
Panda 2.3 on July 22nd.
Panda 2.4 in August
Panda 2.5 on September 28th
Panda 2.5.1 on October 9th
Panda 2.5.2 on October 13th
Panda 2.5.3 on October 20th
Panda 3.1 on November 18th
Panda 3.2 on January 15th, 2012
Panda 3.3 on February 26th
Panda 3.4 on March 23rd
Panda 3.5 on April 19th
Panda 3.6 on April 27th
Panda 3.7 on June 9th
Panda 3.8 on June 25th
Panda 3.8 on June 25th
Panda 3.9 on July 24th
Panda 3.9.1 on August 20th
Panda 3.9.2 on September 18th
Panda #20 on September 27th
Panda #21 on November 5th
Panda #22 on November 21st
Panda #23 on December 21
Panda #24 on January 22, 2013
Panda #25 on March 15, 2013

Google stopped confirming Panda updates last year and then started doing rolling updates but that doesn’t mean they haven’t done work on fine tuning the algorithm. They softened it recently and there have been refreshes monthly, some larger than others but it is hard to know if it was Panda or something else.

Panda 4.0 on May 20, 2014!!



Filed under: Google Search

Like this post? Subscribe to my RSS feed and get loads more!