SEO Steps for 2016

SEO made easy...coming soon....The face of SEO has changed a lot over the past few years, but the goal has remained the same: to rank high in the search engine results pages (SERPs). The following four SEO steps are a good place to start in 2016.

Create Longer Content

Google’s job is to deliver quality and relevant information to their users. The best way to rank in the SERPs is to provide the quality and relevance that Google is looking to deliver. Quality content will explain an idea in a comprehensive way. Longer content of 1,500 words or more ranks significantly higher than shorter content.

How do you develop longer content? A great way to start is with keyword research, to find what keywords people are searching for. Then brainstorm on the keywords to provide in-depth and quality answers to the questions people already have.

Another tip is to include supporting quotes from articles that you uncover while researching the solutions to the questions. Linking to outside articles is actually beneficial for your website.

Be Social

An important development is that Google is indexing tweets. The more you share links to your authoritative content, the more likely you will be seen as an authority on the subject and the more likely others will follow you to read your posts and share your content in return. This is an excellent way to gain those much needed backlinks.

Advertise

While the previous two steps mentioned will definitely boost your organic search results, it’s hard to believe, but so will paid advertising. In 2012 Google reported that even for sites “claiming a No. 1 organic ranking, paid ads provided 50 percent incremental clicks (meaning, half of the top-ranking site’s visits would not have happened without the presence of paid ads)” (http://www.brightedge.com/blog/seo-and-ppc/).  Granted, in terms of digital marketing, 2012 was a lifetime ago, Google’s findings have remained the same since. This means, even with effective SEO, businesses should utilize paid advertising for the additional traffic.

Think Locally

It is time to start thinking locally. In 2016, businesses should start developing content with which the local area can easily identify. Localized messaging and promotions not only have better conversion rates, but Google is more likely to recognize that business as a local authority. Businesses should create social media accounts for each of their locations (especially a Google+ account) complete with that locations contact info, pictures, and local content.

These four steps only scratch the surface of the possibilities, but they are a great place to start. One last bit of advice: if you don’t have a mobile website or at least a responsive design, start there. Google has started penalizing for not having mobile friendly sites.

SEO made easy...coming soon....A lot is being said on mobile search engine algorithms and their influence on generating organic web traffic to the websites. Popular search engines like Google continuously make changes to their search algorithms to accommodate the changing market landscape impacted by progressive technologies and modern consumers.

The market evolves constantly with new technologies making their debut and new sophisticated gadgets invade consumers’ lifestyles radically. Such is the case with the emergence of mobile technology where advanced mobile devices were invented to enhance the lifestyle of consumers in this era.

The digital era beckons an affluent life with a simple click of the button to move forward in many tedious processes using an electronic device that keeps on improving in every way. The desktop has made way to the laptop which is fast phasing out to the mobile gadget.

Dynamics of Mobile Technology

As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.

Google reacts proactively with the constant updates or upgrades of its search algorithms that introduce more stringent evaluation criteria. This approach was executed to offer better online services to web users, of whom more and more are becoming steadfast mobile users. This Google search algorithm upgrade is designed to generate more relevant search results at a faster speed with greater accuracy.

It is expected that a huge impact on websites ranking would be felt especially on mobile searches regardless of language or demographics across the globe. The emergence of mobile technology has motivated Google to adjust its search algorithm dynamics to be mobile centered, which compels websites to adopt the new search requirements as quickly as possible to avoid losing out to competitors.

It is possible for Google to have such an upper hand of influence with 50% of web searches executed on Google via mobile devices such as smartphones and tablets. Companies are feeling the heat if their website is not Google compliant. The result would be lower traffic from a lower ranking on Google’s SERP listing as the website or blog is not mobile optimized. However, Google attempts to assist struggling business owners and marketers to understand its mobile friendly algorithms with a well designed guide for a smooth transition of the website from the current to a mobile compatible version.

Mobile-Friendly Testing

Google is proactive in providing the necessary checker tests in evaluating if a website is mobile friendly or compatible. This is the preferred status of websites in this era of mobile technology where sophisticated mobile devices are readily available to modern consumers.

The web community has evolved to be mobile-centric with more mobile users logging in via mobile devices and appropriate mobile apps. Every modern device and website could be optimized to enjoy high rankings by search engine algorithms. The mobile-friendly assessment tool by Google is easy to activate with simple results for a quick understanding. The testing process only requires the website URL to be positioned in the testing space allocated and an appropriate message would be displayed on the degree of compliance in mobile centricity for the website.

There is the appearance of the Googlebot image as viewed on mobile phones. If the website is evaluated to be non-mobile compliant by Google testing, there are specific reasons displayed to help business owners and webmasters improve on the mentioned weaknesses. If no proactive actions were taken, the website ranking by Google and other search engines would not likely be favorable.

There are various solutions available to business owners and webmasters to get their websites to be mobile friendly. Google prescribes 3 possible configurations for a quick mobile compatible website.

1) Responsive Design

The mobile friendly website must have a responsive design which enhances the website efficiency. Hence, the best of recommended design patterns must be adorned by the website to enjoy higher favors by search engines.

A responsive website with the best design pattern enables one URL to be valid on multiple devices in which accessibility to the website is quick and easy without multiple copies of websites required. Multiple websites are challenging to maintain while a responsive design automatically adjusts to the device in which the website is accessed. This option is really attractive to modern web consumers who have a liking for new dynamic devices sprouting up in the market.

2) Dynamic Serving

The dynamic Serving configuration allows the website URL to remain the same with the changing of the HTML. There is the participation of user-agents in determining the devices used for website accessibility with a quick and dynamic adaptation.  One must be careful on the manipulation of HTML to avoid errors.

3) Mobile Website

Mobile Website configuration is not highly favored for its creation of redundant websites. However, it satisfies Google’s testing requirements for mobile compatibility. More effort is required to maintain this type of configuration. An issue may arise with multiple links which one or more could turn out to be irrelevant.

Optimal Choice

The optimal choice for mobile-optimized websites is the responsive design. There is no worry on site addresses or content which is transparent to users to activate and get into the thick of things once logged in on the Internet.

Responsive designs work to reduce Googlebot efforts in its crawling task as there is only one website unlike the Mobile Website configuration with multiple sites to check before getting the right one. One website means less maintenance and less effort on any other tasks that are to be activated compared to multiple websites. This would increase loading speed of websites which delight web users.

Conclusion

Google is constantly working to adapt to new environments for mobile search that would improve the online experience of web users, but it attempts to bring every other relevant party on board as much as possible for the market to move forward dynamically.

 

The emergence of the Internet brought about drastic changes to businesses with the sprouting of websites that promote business across the globe on a 24/7 basis. Search engines quickly intervened with their stringent search algorithms in ranking websites that offer web consumers a more convenient way to relate to business brands and marketers on shopping sprees.

A higher web page ranking helps promote the business and brand easily through more successful searches on the Internet. With the flooding of websites on the Internet today, high rankings are desired by businesses to promote their brand and presence in the market to stay relevant and available.

Outstanding Websites

SEO made easy...coming soon....Websites must be impressive to stand out in the crowd to secure the attention desired in promoting the brand or business products. With the increased browses on the Internet, websites must be competitively ranked to stay relevant on the web to be clearly visible in the market.

Top search engines like Google and Yahoo! are constantly searching and indexing websites to be ranked to benefit web consumers seeking for the best provider in the market. There is a host of dynamic website design tools such as Google AdWords, which marketers and webmasters could indulge in although some may require paid subscriptions. However, free web design tools are also available for small and new aspiring business owners and marketers who may be tight with their business budgets.

It is vital for a web business site to be attractively designed with user friendly navigation and captivating contents that would lure more visitors to its site. Marketers could generate a captivating website that would attract the attention of search engines to be accorded a first page ranking of the SERP listing. Here are some SEO tips:

1) Engage Long Tail Keywords

The use of apt keywords in the website is crucial to the attractiveness of the website for higher rankings by search engines. Marketers require a list of dynamic keywords or phrases that are very relevant to their web content, especially long tail keywords or phrases that comprises 3-5 words.

Long tail keywords or phrases form more effective keywords in web searches where more successful searches are often the result. Faster searches are also experienced with long tail keywords that break out from the routine keywords list of web searches by top search engines using stringent search algorithms.

Long tail keywords refer to phrases of words that pertain to the brand or product niche which works to promote SEO in website quality.

2) Original, Interesting Content

“Content is King” is often heard amongst web consumers and Internet marketers. However, good content precedes mere content as consumers prefer originality and freshness in what they find to read on the Internet. It is all too easy to fill the website with any type of content just to have content posted regularly.

Copied contents are frowned upon by top search engines while stale contents turn consumers away. Keyword-rich content is vital in attracting new potential business leads while securing existing customers with greater insights that benefit.

3) More Content Pages

One can never get enough of a good thing; hence, good interesting, unique content could be further developed with identified keywords well positioned across the pages. Selected keywords could be placed on various pages of content to boost interest and greater readership as the plot grows over the pages to engage readers more intensely than on one page.

The more content pages a website has, the more engaged the web visitor would be to want more of the good offer the brand or business has posted. This is where the appropriate call to action feature should also be included to build a longer and stronger leads list of the brand.

4) Identify Niche Markets

The success of SEO in websites and SEO marketing is to identify the potential market of the brand and business before writing or developing appropriate content that would be suitable for that market. Interesting and relevant information for targeted niche audience makes it attractive and valuable which engages these consumers for more.

Different products or services could generate different niche markets to boost the subscriber list of the business.

5) Regular Updates with New Content

Consumers are always hungry for new content which should be posted regularly to keep their insatiable appetite and interest on the brand and business. This is crucial with the sprouting of new Internet businesses on the Internet with new content to lure away even the most loyal customers.

Blogging forms a great option in generating new content to be posted on a daily basis as marketers could generate unlimited content based on the day’s events with a fresh outlook or perspective and a relation to the brand as a potential solution for consumers.

6) Website Maintenance and Management

Good maintenance is necessary for the website to keep consumers’ interest focused on the brand and business. A regular scheduled maintenance is part of good management where consumers would identify the level of professionalism the company exudes.

Well managed and regularly maintained websites augur well with search engines to warrant higher rankings that would attract more traffic.

7) Engage in Social Media

Marketers and business owners who deploy social media in their marketing endeavors stand to drive more traffic to their web business sites. Effective links could be included in articles posted on social networking platforms such as Facebook and Twitter where online forums and chat rooms are excellent channels to promote the brand or business.

Value-added comments on other posts tend to win over potential leads for the business while backlinks in profiles enable interested consumers to click through to the website. Marketers need to avoid spam activities while executing these social media activities in an attempt to connect with other web users.

8) Website Submissions

Last but not least, website submissions are critical to boosting the SEO quality of any website. A monthly affair is recommended in submitting the website to popular search engines and website submission directories which are flooded by consumers who could be identified as potential business leads.

The Internet provides free submission websites directories and avenues for those tight with funds.

Google+ Dynamics for Internet Businesses

Google+ MarketingInternet businesses face challenging times with more competition sprouting in the market, but there are still many tools and solutions which could get them a bigger piece of the pie through innovation and creativity. Besides warding off increasing competition, Internet businesses also have to mind Google’s constant changes in its search algorithms with updates of Panda and Penguin that exercise more stringent requirements.

It is crucial for online business owners and marketers to take note of the search algorithm initiations which Google has implemented to restructure their online marketing strategies for more dynamic online results. This is necessary to ensure a favorable standing with Google based on its updated search algorithms to enjoy high web page rankings that would attract the desired web traffic to the website.

It is noted that the search algorithm changes include various factors that are likely to affect rankings on every website that does not comply fully with the new requirements. Diligent webmasters must search out these factors to benefit from the algorithm updates employed by Google.

Online business owners and marketers would be glad to note the dynamics of Google+ that would help in overcoming new search algorithm updates by Google on websites. The stringent requirements could be complied with the incorporation of Google+ to the marketing strategies of the marketer or online business.

This social media site could benefit the online web business site with the right tools or features aptly applied in a dynamic Internet marketing campaign. It is possible to be ranked on Google’s first page using a series of competitive keywords or key phrases via Google+ features.

Google+ platform enjoys over 100 million users with a steady growth rate today. It is not surprising that Internet business owners and marketers would be well rewarded if they deploy Google+ in their online marketing endeavors as it is part of Google dynamics.

Understanding the available features of Google+ helps marketers and business owners plan strategic online marketing campaigns that would attract more traffic for more sales and business promotions on the web.

Features that Boost Online Marketing

Online marketing is easy and effective with Google+ pages. When these pages are linked to the web business site, massive traffic could be generated from all spheres of life on the Internet.  Google+ programmers are on hand to assist in the linking of pages to the website for free. This is a plus point for new or small businesses emerging on the Internet with a small or tight marketing budget.

The user friendly navigation and creation of links among multiple pages encourage many modern business owners to consider Google+ in their dynamic online marketing endeavors. The profile page is flexible with an introduction space to drop the link to the web business site or blog that would boost web visitors. These links are displayed as blue hyperlinks.

Other dynamic profiles are readily at the bottom of the page where more links could be attached to popular social media networks such as Facebook, Twitter, Pinterest and LinkedIn.

With regards to content, high quality and value-added content would certainly win Google’s favor for a higher ranking. It is also possible to secure a favorable social reputation rating with frequent contributions of useful and fresh contents which are posted regularly in blogs or reputed article directories.

The stringent article standards which Google implements disapproves of articles stuffed with keywords, which water down the quality of the article. Contents must conform to the accepted formal writing format and style which makes reading easy and enjoyable to leave readers entertained and benefited.

Another personal feature of Google+ is the display of marketer’s picture on the network, which could mark the authoritative position and market credibility of the marketer or business owner. Hence, this picture should be displayed on social media sites, online forums and message boards for a quick recognition by Google to pour more favor for higher ranking.

Progressive Technologies

Google+ keeps improving with newer and more dynamic features based on progressive technologies; one of which is the posting of appealing images, entertaining videos, interesting articles and absorbing blog posts.

These could be linked to preferred websites and blogs as well as popular social media sites with high subscriber lists for a search and match by Google. A link could be placed on the Google+ page directed to the promo website in attracting web traffic.

A WordPress blog could also include a Google+ button as an auto-responder in securing potential business leads. This method ensures that the promo message is farmed out to all contacts in the mailing lists at appropriate times.

Better visual online communications are possible via Google+ tools that encourage online ‘hang-outs’ like Skype even in different languages as there is an online translator tool on Google+. Google has developed a new rating system that is similar to that of Facebook ‘Likes’ but in the form of +1s which are instrumental to boost Google’s ranking on the website and social content.

Having quality content is great with Google+ dynamics, but positioning the content is also crucial in Google’s eyes. Hence, the contents found in established and reputed platforms such as Ezine.com would augur well with Google while link juice from Hub Pages and Squidoo gets approval by this search engine giant as long as link farm article directories are avoided.

Conclusion

Google+ seems to be well structured to be a dynamic social media marketing platform that would delight online marketers and business owners looking for a breakthrough in the competitive marketplace. High SERP rankings with Google and skyrocketing sales could be boosted through an indulgence in Google+.

It is not difficult to get started on this enticing social media platform with the necessary helps and guides available easily for free. Although Google+ is a late starter compared to other social media network giants, it is fast climbing up the ladder of success with a growing reputation in the marketplace to be a new force of contention. Free tools and user friendly navigation on Google+ with obvious results should be sufficient reasons to entice marketers to its shores.

 

SEO made easy...coming soon....Aggressive Internet marketers and online business owners are acutely aware of the importance of online web page search ranking by Google, which is esteemed as one of the most important search engines on the Internet. A high SERP score is known to bring in the desired massive traffic that could boost business outcomes in many ways.

Hence, every online business marketer must understand how Google calculates their web site ranking to enjoy higher traffic and sales for a great bottom line.

1) Domain Authority Trust Score

Google allocates 23.87% in trust through the website’s Domain Authority score comprising many smaller factors of consideration with time as the primary factor. This refers to the length of time in which the website is in service and how active good backlinks at this site have been in offering great services to web users.

Copied content or spam activation in backlink creation would affect this score adversely.

2) Link Popularity Score

Google identifies the popularity of the link with an allocation of 22.33% score to determine the number of links available on other sites that point to the targeted site. The trustworthiness of these third party sites is also accrued in the link popularity score of Google.

Links from sites with a high domain authority score would boost the link popularity score of the website, but spam activities would decrease the value.

3) Anchor Text Score

Google next assigns 20.26% on Anchor Text which refers to the text with backlinks to rate the relevancy of the links to the site. The link text and its context are evaluated stringently by Google depending on the value of the site the link is attached to.

4) Keyword Placement and Usage Score

Google appoints 15.04% on Keywords that are appropriate to online searches. These could be single words or phrases searched on the web to be matched to website words and phrases in the page title, headings, bold or highlighted text as well as meta data or backlink text.

5) Hosting Data Score

The hosting data score may be only 6.9% of the total ranking score, but it comprises several factors such as:

* Matching domain name to website category

* Proper registration of domain

* Operational website

* Speed of website

Slow server speed would certainly lower this percentage to impact the overall ranking score.

6) Click through Rate Score

The Click through rate is assigned 6.29% of the total ranking score to identify the number of web visitors to the website searching for the desired keyword or key phrases. It also tracks the duration a web visitor spent on the website.

7) Social Media Links and Content Score

The rampant application of social media content and good links on social media platforms would boost Google’s allocated 5.30% score to contribute to a higher ranking. This involves the widespread use of social media posts that would include videos and pictures that are highly popular with web consumers today on the Internet.

The more links and interesting contents posted on Facebook, Twitter or YouTube, the better rates Google allocate on this category.

These categories’ scores determine the final overall score for the best of SERP listing to make it on the first page of Google searches.

However, webmasters could pull in a few tricks to enhance the overall rating. This includes hiring professional Search Engine Optimization experts who are well versed with Google’s ranking algorithm and process. These SEO experts are versatile in identifying the relevant components in a website to boost its search engine ranking.

Enhancing Website Ranking

Besides hiring professional help with better website ranking, webmasters could achieve higher webpage rankings if they understood the criteria of Google search algorithms. The crux of the matter is that almost 50% ranking scores stem from links at third party sites which are instrumental to boost website ranking.

This implies a strong influence from web consumers and other websites on Google, which emphasizes high ranking scores on any site. Every ranking criterion is identified and checked to be ranked before the final ranking is accumulated. This includes the domain authority score, good keywords application, link relevancy, anchor text percentage and click through rates as well as social media applications.

These ranking factors are interrelated to impact the final website ranking score by Google depending on the satisfaction of web consumers who readily offer feedback to Google which re-evaluates the website ranking. Hence, it is not surprising that Google continuously re-evaluates the website ranking with continuous feedback from web users.

Webmasters can do so much more to influence web users’ online experiences with their websites that would compel them to offer positive feedback to Google for higher ranking scores.

SEO Featured Websites

When the website is well designed and implemented according to the latest of SEO features and techniques, it is impossible not to find favor with Google search algorithms. The webmaster who makes the right moves at all times would be diligent in keeping pace with market trends and consumer behavior to upgrade their website accordingly in winning over more web consumers.

As technology progresses, websites must adopt the emerging technologies such as mobile technology, which requires websites to be mobile compatible or mobile friendly. This is to cater to the growing number of web users who are mobile users. The website must not be neglected to move with the times in order to be relevant in the marketplace and be favored by Google and other search engines.

Conclusion

User friendly websites or web pages are poised to attract the attention of Google to be accorded a higher search ranking with faster search results. It should be the aim of every web business owner or marketer to understand how the Google search algorithm works for higher ranking scores that would attract more web traffic to their website. This would be translated into a higher conversion rate to boost the bottom line of the business.

Such knowledge would benefit small to large online businesses on the Internet today to be established and reputable in the market.