What is Reverse SEO?

I Hear People Talking About Reverse SEO? What Is It?

The emerging technologies in the marketplace today bring on dynamic marketing approaches to benefit the business owner or marketer. This includes not only search engine optimization or SEO but also reverse SEO. Every business today wants its website to be highly ranked by top or popular search engines in a relevant search exercise.

This search engine optimization approach has quickly enticed more and more modern business owners and marketers to capitalize on its benefits such as higher SERPs and more traffic.

However, reverse SEO seems to be emerging in the market as a preferred marketing approach that would also influence popular or top search engines in the SERP listings. This would require the input of positive company information that augurs well with search engine spiders for a higher listing in search results.

Reverse SEO on Business Reputation

Every business in the market today is jumping onto the Internet bandwagon that is proving to be a dynamic marketing platform in promoting the business branding and products or services. However, a business reputation comprises several factors at play.

Besides good search engine rankings in search result listing, the business’s market reputation is also dependent on customer and product reviews as well as online forum chats and market reports. These sources are highly influential in promoting the brand or business in the eyes of consumers to visit the web business site. Forum chats, online comments and tweets could go viral on social media in a matter of minutes either on a positive or negative note.

Reverse SEO comes in handy as an effective ‘fire fighting’ method in combating negative comments about the company or brand by disgruntled users or unprofessional competitors. Such a marketing approach offers both strengths and weaknesses to the company’s marketing endeavors; the final outcomes depend on how well the marketer understands reverse SEO to manipulate it aptly for the best results.

Reverse SEO could tune out certain constructive criticisms which could prove helpful to companies in enhancing their service or product quality. Positive spins are generated to dispel or counter the negative aura sown from various quarters.

It is a known fact that unscrupulous companies employ black hat SEO practices such as scams, biased reviews, skewed online forums and paid social media advertising to promote their company or wares. Web sites may be generated by professionals to highlight the products or services in a good light without any negative information. This is to draw in more traffic with a rosy picture painted about the branding and business.

These are known as ineffective SEO techniques where only praises abound for the brand and business. Web users today are wiser and more discerning towards such bias business information to note its poor marketing approach.

Effects of Reverse SEO

Reverse SEO is an old marketing trick that has now been repackaged to cater to the new marketing platform of the Internet. As the Internet sees a growing increase in the number of web consumers on a daily basis, a strong public opinion about the brand or business must be construed to impress potential business leads with a flood of positive opinions concerning the brand and business. This in turn attracts more potential leads to benefit the company as the herd mentality comes into play.

Modern web consumers must be alert to the emerging online marketing strategies such as reverse SEO that many desperate companies are adopting today to boost their business reputation and market presence for their brand and business offerings. Reverse SEO strategies manipulate the mindset of unsuspecting web consumers with an implication of quality products and services that are highly favored by the market; however, the opposite is true.

Unless the web consumers check on the company establishment in the marketplace, they would be likely taken in to join the supposedly growing crowd of supporters. This online scam in establishing the business reputation and product’s popularity becomes more aggressive where the lie becomes the truth; and over time, it would be hard to distinguish the former from the latter as the actual guidelines would have been so blurred for any differentiation.

It is crucial for web consumers to stay alert to the changing dynamics of online marketing with reverse SEO practices growing rampant. More scams are likely as the Internet expands its boundaries and scope of features. Web consumers need to verify all business information on any website to ensure authenticity before participating in any promotions or purchases.

Aggressive marketers would react immediately to any negative results displayed on the first page of SERPs to counter the effects quickly before potential leads and existing customers are impacted by such negative news. They engage reverse SEO quickly to push back the negative news by flooding the Internet with positive news that would quickly clamor on to the first page of search results.

Reverse SEO works to push down negative search results, especially when these are posted on the first page of SERPs. Negative search results are pushed down to the infrequently viewed third page through a flooding of the Internet with positive feedback and reviews that would be picked up by search engines for a re-ranking.

Application of Reverse SEO

Aggressive businesses apply reverse SEO to counter negative publicity on their brand and offers. For an effective reverse SEO application, marketers need to research to understand the depth of their business problem.

Business information is handled wisely with great discretion through a structured dissemination strategy over long periods to establish truths and relevancy. This would improve the company reputation with hired hands posting more positive than negative comments on forums. Negative comments are usually mild and pre-determined with dynamic solutions and answers from professional hires of company executives and industry experts.

Authentic companies need to know how to apply reverse SEO professionally and appropriately if necessary. This is the better way in responding to criticism which could be avenues for improvement instead of adopting a defensive attitude and action. Unprofessional reverse SEO is likened to sweeping the dirt and dust under the carpet instead of performing a clear cleanup that benefits the company.

GoogleTM AdWords Made Easy Training GuideGoogle AdWords Training Guide is designed to take you by the hand and walk you through the process of getting the most out of Google AdWords on behalf of your business.

This excellent and exclusive Google AdWords Training will take you by the hand and show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Google AdWords the easiest way possible, using the most effective tools and in the shortest time ever.

We will provide you with a simple, precise and A-Z guidance that will assist you to beat the competition with best use of technology.

If you set a proper Google AdWords campaign, you will be able to increase your clicks, conversions & ROI with same efforts and money that you spent.

You will also be able to laser target your audience in a precise manner, without wasting money on campaigns that hardly convert.

Let me just wake you up with these eye-opening stats-

  • Over 1.2 million businesses are advertising on the Google Search Network.
  • Net US mobile advertising is projected to increase to $28.48 billion in 2015.
  • Online marketing, including PPC ads is 54% successful at generating leads.
  • The average click-through rate for an ad in the first position is 7.94%.
  • Consumers exposed to display ads are 155% more likely to search for brand- and segment-specific terms.
  • Research shows that 87% of web users do not scan past page 1 of search engine results.
  • The Google display network reaches 80% of global internet users – making it the world’s #1 ad network.

This is exactly what you are going to learn:

In Chapter I You will learn what Google AdWords is all about; we will give you the easiest definition for it, and you will learn where Google ads are shown as well as how to get started with it.

In Chapter II You will learn why you should definitely use Google AdWords for your business. You will learn about some of its amazing benefits as well as several shocking facts that will make you decide to start using it right away.

In Chapter III You will learn about the Top 5 Google AdWords Automation Power Tools. Here you will be able to see several power tools and services dedicated to help you get the most out of Google AdWords.

In Chapter IV You will watch our over-the-shoulder method on Setting up a Profitable AD Campaign from Start to Finish. We will cover topics like: Creating an AdWords Account, Creating your first campaign, Creating your first ad, Creating your first keyword list, Entering your Billing Details, Getting familiar with your AdWords Account and Going Mobile with AdWords.

In Chapter V You will learn about 10 Proven Google AdWords Tricks you can start using today. Tricks that you can apply and definitely see great results in your Google AdWords Marketing efforts. These tricks have been used by experienced marketers obtaining awesome results.

In Chapter VI You will learn the 10 must do’s you can’t miss on AdWords. These are exact things you should remember to use or practice so you can succeed on Google AdWords.

In Chapter VII You will learn the 10 warnings you should be aware of on Google AdWords. Miss them and be prepare to be disappointed in your Google AdWords Marketing Efforts.

In Chapter VIII You will get the chance to look at several shocking Google AdWords Case Studies. These are actual examples we have taken from the internet to show you that Google AdWords actually works so that you can have complete confidence in your ability to achieve your own business success story with it.

In Chapter IX You will learn how to use Google AdWords as an Internet Marketer in order to make money online. Strategies that you can apply and definitely see great results in your Internet Marketing efforts. These Strategies have been used by experienced internet marketers obtaining awesome results.

 

Modern businesses are looking forward to the New Year 2015 in full anticipation of the best marketing tools and resources to be made available through emerging technologies. Having experienced the benefits of search engine optimization in the past decade, more demands and higher expectations are in the pipeline with advanced SEO offerings.

The dynamic evolution of SEO is poised to impact businesses in every arena of life since the Google algorithm updates. It is likely that greater enhancements on SEO in businesses are expected with a combination of other potentially dynamic marketing strategies such as digital and mobile marketing.

There is also no ruling out of synergizing with social media marketing for a greater impact on generating the best potential leads. From the market point of view, the primary business shapers are namely the SEO analyst, content marketing expert and social media specialist.

A more vibrant and dynamic business game plan is expected to be laid out for any modern business to be successful in 2015 when the right Top SEO trends are adopted.

Dominating Top SEO Trends

There may be various SEO trends which may dominate the market in 2015. Business owners and marketers are keen to discover these trends quickly for an immediate adoption to stay ahead of the competition. Business experts and the SEO analysts are still evaluating the market progress with emerging technologies that display potential marketing tools and resources to benefit different types of business online and offline.

From the current marketing solutions and tools available, businesses have caught on the success path of being technically correct using SEO with high quality content marketing strategies to enhance search rankings to boost web traffic, sales conversions and bottom lines.

It is expected that SEO would continue to dominate the market in 2015 with better enhancements on technical elements that involve keyword research, Meta tags and white hat SEO approaches. Indexing issues are likely to be minimized with advanced technologies and tools to enhance SEO activities for the business website.

Content marketing is expected to grow stronger as the backbone on better search visibility for the business with quality content and cost effective SEO approaches.

Trend 1 – Building Up Relational Marketing

One of the potential SEO trends in 2015 is the emphasis on strong relations with customers and potential leads to boost the business market position and presence. Marketing strategies in 2015 would concentrate on humanizing the brand while enhancing the image through better customer services and user friendly websites that would encourage more traffic.

Although technical features are still instrumental in the setting up of the business website, a personal touch in business paves the way to success more readily and easily. The competition increases in the market when businesses compete with better customer services and user friendly features that attract the approval of consumers.

Relational strategies would take precedence in 2015 as one of the top 4 SEO trends that must be engaged by businesses, small or big, in all industries to establish their market presence and position. More relational marketing strategies are likely to be generated to capture the attention of targeted audiences for a larger market share. This would involve blog marketing campaigns, social media network’s participation and constant customer interaction via online and off-site channels.

Businesses that wish to succeed in 2015 must be transparent to their customers while being open to receive feedback and suggestions for improvement. This approach would draw in business prospects who feel valued when their feedback is well received. Business owners and marketers need to adopt a ‘people-based’ approach in 2015 with a stronger awareness towards social media reviews and ratings that give a strong indication of their market performance and ranking by top search engines.

Trend 2- Implementing a Mobile-optimized Web site

With the growing importance of mobile technology today, it is envisaged that mobile-based marketing would most likely impact businesses in every aspect. Top search engines are already shifting forward to mobile-optimized websites which can reach out to millions of consumers in a matter of seconds with more consumers carrying an advanced mobile device with them all the time.

A mobile-optimized website for a business would prove beneficial to connect to potential customers with mobile phones and other mobile devices. Businesses that jump onto this trend are likely to retain their customers as updates are immediate with faster responses from customers and potential leads.

Trend 3 – Greater Emphasis on Social Signals

As social media networks have become more dominate in the marketplace today, there would be further manipulations with social media marketing features; one of which is the social signals that would benefit businesses when they are properly manipulated.

Link building and spamming activities are likely to give way to social signals that can impact businesses on a larger scale that is favorable in boosting the brand, image and bottom line. It is expected that top social media networking sites such as Facebook, Google+ and Twitter would play a more prominent role in sending social signals that would benefit businesses which interpret these signals accurately.

Improved ranking algorithms are likely to boost the strong social signals that would flow through the market to send businesses fluttering. These activities would increase search engine ranking for the web business site as well as up the click-through rate when the web business page is positioned high on the results page of top search engines.

Trend 4 – Better Content to Inform and to Entertain

It would not be all business in 2015 when modern consumers want more than parting with their hard earned money in sales and purchases. Businesses tomorrow must put in extra effort in attracting the right audience to boost their market presence and brand with higher quality content that not only informs consumers of the business offerings but entertain consumers who may consider becoming a loyal customer.

Top search engines are also treading this path in 2015 in evaluating the quality of content that would distinguish one business site from another. Content marketing is seen to be on the rise today with a climax next year when better authoring tools and strategies are expected to emerge.

Cover-Issue-1As a small business owner, you understand the importance of establishing an online presence. Without and well-built website and a presence on social media, your potential customers are driven to your competitors. But how can you be sure that you are reaching a local audience? That’s where Google My Business comes into play.

So What Is It?

Google My Business is a new tool for small business owners. All of Google’s tools are located in one, easy to use location. Even better, the service is free. This means that you now have a way to control your business in the virtual world at absolutely no cost to you. Here’s what you can do with Google My Business:

  • Google + – Maintain your presence on social media site Google +. You can update your status, share messages, link to other sites, and post media all from your business page.
  • Reviews – You can manage your page ranking and reviews from one main page.
  • Maps – Take control of your business’s location and contact information as it appears to your customers on Google Maps.
  • Hangouts – If you choose, you can hold video chats with colleagues or customers.

These are just a handful of the things that you can do with Google My Business. But more than what you can do, what is important is how it helps you.

What It Does For You

With Google My Business, you can respond to negative reviews about your company. You can use Hangouts to provide customer service and resolve issues. You can even see how what effect these negative reviews have on web traffic.

You can combine your brand page, social media marketing campaigns, reviews, information, and maps on one platform. This allows you to be sure you aren’t forgetting to keep up with any aspect of your virtual presence.

As a small business owner on Google My Business, you can see where your customers are located and what their needs are. You can use this information to design a better ad campaign. You can control your ad campaign on Google or from your mobile device.

Learning Curve

The nice thing about Google My Business is that you probably already use many of its individual components. This means that there is virtually no learning curve. You can get started with the platform almost immediately. As a small business owner, you will find the platform to be not only a benefit to your business, but you will find it to be an extreme time saver.

To sign up with Google My Business, simply navigate to the platform and click Get on Google. The site will take you through the registration process. Follow all of the prompts, enter the required information, and your Google My Business account is up and running. It really is that simple.

If you want to increase your company’s presence online, signing up with Google My Business is a no brainer. Get started today for free. It will be the best money you’ve never spent!

Tips for Using Google My Business Right Now

As you have read, Google My Business is not a difficult platform to use. The key is this: You’ve got to use it! So what four things can you do right now, right from the comfort of your desk? These:

  1. Set Up your Profile

Take the time right now, while you are thinking about it, to set up your small business profile. Claim your space on Google by simply clicking on the “Get On Google” tab on the http://www.googlemybusiness.com site.

  1. Add Images

Add images to your profile. The images you choose should showcase your business. Be sure to include keyword-optimized filenames to boost search results. Not sure what to include? Try any of these images: the inside of your store, you and your team, before-and-after photos, or your staff on the job.

  1. Manage Reviews

You can monitor and manage your reviews right from your Google My Business dashboard. One of the coolest things about this platform is the ability it gives the small business owner to manage reviews found across the web. You can see how many reviews you have, and you can respond to any that you choose.

  1. Leverage insights

Take a look at the insights section. You will discover how people are finding you on the web and how often they are clicking on your site’s link from a Google search. You will also see the amount of activity on your Google + page and the demographic details of your audience.

What Local Search Experts Have to Say – Do You Agree?

As with anything, everyone has an opinion. Now that Google My Business has had time to sink in to the minds of the masses, local search experts are offering their opinions. Here’s how some of the experts are weighing in:

Street Fight: According to Street Fight, GMB is a step forward, but more dedication to simplicity is necessary.

SIM Partners: Google has shown that it is committed to local business space. A bulk upload process would be helpful, but Google has shown its interest in serving the needs of the small business owner. http://www.simpartners.com/google-my-business/

Mike Blumenthal: While Google My Business is a strong step forward in the service of the SMB, users may be left wishing for specific upgrades.

The Benefits of Google My Business Are Too Good to Ignore

Think that you can’t carve out 10 minutes a day to keep your GMB account updated? Think again. The benefits of utilizing the platform are too good to ignore:

  • Growth
  • Authorship
  • Search Engine Recognition
  • Flexibility

There are more than 500 million users registered with Google +. If you choose to ignore Google My Business, consider how many potential customers are being driven to your competition that has chose to utilize the platform. With its ease of use and incredibly flexibility, Google My Business is a platform that every small business owner should be making the most of.

Free Leads Using Google SEO

Search engine optimization (SEO) has become a very powerful marketing strategy for modern businesses today with more companies engaging it for greater ROIs. Businesses can be automated with a smooth operation and easy maintenance at low cost to continue generating profits for the business owners.

This dynamic marketing strategy is a key instrument in generating huge traffic to boost businesses besides attracting the desired attention from top search engines like Google and Yahoo! for higher search rankings.

Cost Effective Impact

Every type of business today requires strong potential leads that would culminate into effective customers for the business. Many consumers are searching the Internet via Google, which is highly sophisticated in its technology and search machinery in providing the desired search results quickly.

The Google platform is highly favored for securing fast search results according to stipulated search criteria as the system is well structured to operate by sophisticated features adapted on technology rules and regulations. The keywords are quickly interpreted and searched against the system environment to display the desired results for web users.

Business landing pages can be displayed at the top page of Google search if the business owner or marketer understands how Google SEO system works. Greater business opportunities abound when the rules and regulations of the Google SEO system are satisfied. The business can be expanded quickly on the Internet and marketplace with little cost incurred. The brand and image of the company get a lift to be above the competition.

Benefits of Google SEO

Huge benefits await those who are bold to engage Google SEO into their business plans. Lots of targeted traffic can be secured for free to the web business site when the business adopts Google SEO approaches. The web business site is poised to receive ongoing leads for free as it continues to use Google SEO features.

Higher bottom lines are expected when Google SEO approaches are incorporated into the business marketing plans and campaigns. More traffic to the business website means a higher potential conversion rate from visitors to customers as the business gets more market awareness and publicity online. A greater impression is made on consumers who may incline towards the company brand and products or services more readily when the business website is esteemed well by Google through the right use of SEO features and marketing campaigns.

This would generate a more secure market position for the company which competitors would find it hard to unsettle. The business is able to take a front row in the industry while the competition struggles.

Google SEO offers fantastic organic search results that are relevant to the business. Google displays the results on indexed pages in directories without cost.

Characteristics of Google SEO

More businesses are using Google SEO today in their marketing campaigns to generate more traffic to their websites as this would generate a higher page rank on their web pages especially with the manipulation of right keywords.

Competitors would find it difficult to overtake companies employing Google SEO unless they are more skillful in manipulating Google SEO in their marketing campaigns. Passive traffic can be generated continuously once the best of the marketing campaign is activated. However, time and effort with in-depth research must be developed to build the best marketing campaign involving Google SEO.

Once the right platform is established to kick off the marketing campaign, favorable results would set in; such results are usually longer lasting with good impacts on the company. More traffic is put through with the incorporation of Google SEO. The best of SEO features via Google includes keywords, content and links.

Impactful Factors on Free Leads

It is not difficult to generate a continuous stream of strong leads to the web business site without incurring unnecessary costs. The choice of keywords is an important criterion in boosting high traffic to the web business site. High value keywords must be well researched to be properly identified and effective for the business in attracting web traffic that would convert into sales and profit.

There is the 80/20 rule on good keyword choice which refers to 20% conversion. This shows a high lacking in the choice of the effective keywords that would convert traffic into sales.

Killer articles with great content are vital to captivate the attention and favor of top search engines and web users. A constantly updated blog or business site serves the web community well with its relevant and fresh information. When the right information is easily available to the web users, they would return repeatedly to boost the business bottom line.

Another impactful factor with Google SEO is the manipulation of links from other sites. These are incoming links which boost the value of the web business sites, especially if the source sites are highly reputable in the market. A highly ranked source site adds an extra value to the business website in which the link is referring to. A wise inclusion of a relevant anchor text that links blog content would help web users see, read and click on the link for further required information.

Conclusion

Free leads are readily generated when Google SEO features are rightly manipulated. A good understanding of Google SEO is crucial prior to its manipulation to benefit the business. Google SEO comes in different levels; namely, marketer’s name ranking, company ranking and generic industry ranking.

Consumers today tend to make their purchases with marketers or business owners whom they have established a strong relationship with. It is easy to sell to those who are inclined towards the business than total strangers on the web. A well established relationship requires time and effort by the marketer or business owner in knowing their customers well to meet their needs and satisfy their expectations.

The right manipulation of Google SEO offers great rewards that boost business bottom line and market reputation. Every modern business today needs to consider implementing Google SEO into their marketing campaigns; even small or new businesses in any industry can kick start their way into the competitive playing field with Google SEO.