I Hear People Talking About Reverse SEO? What Is It?
The emerging technologies in the marketplace today bring on dynamic marketing approaches to benefit the business owner or marketer. This includes not only search engine optimization or SEO but also reverse SEO. Every business today wants its website to be highly ranked by top or popular search engines in a relevant search exercise.
This search engine optimization approach has quickly enticed more and more modern business owners and marketers to capitalize on its benefits such as higher SERPs and more traffic.
However, reverse SEO seems to be emerging in the market as a preferred marketing approach that would also influence popular or top search engines in the SERP listings. This would require the input of positive company information that augurs well with search engine spiders for a higher listing in search results.
Reverse SEO on Business Reputation
Every business in the market today is jumping onto the Internet bandwagon that is proving to be a dynamic marketing platform in promoting the business branding and products or services. However, a business reputation comprises several factors at play.
Besides good search engine rankings in search result listing, the business’s market reputation is also dependent on customer and product reviews as well as online forum chats and market reports. These sources are highly influential in promoting the brand or business in the eyes of consumers to visit the web business site. Forum chats, online comments and tweets could go viral on social media in a matter of minutes either on a positive or negative note.
Reverse SEO comes in handy as an effective ‘fire fighting’ method in combating negative comments about the company or brand by disgruntled users or unprofessional competitors. Such a marketing approach offers both strengths and weaknesses to the company’s marketing endeavors; the final outcomes depend on how well the marketer understands reverse SEO to manipulate it aptly for the best results.
Reverse SEO could tune out certain constructive criticisms which could prove helpful to companies in enhancing their service or product quality. Positive spins are generated to dispel or counter the negative aura sown from various quarters.
It is a known fact that unscrupulous companies employ black hat SEO practices such as scams, biased reviews, skewed online forums and paid social media advertising to promote their company or wares. Web sites may be generated by professionals to highlight the products or services in a good light without any negative information. This is to draw in more traffic with a rosy picture painted about the branding and business.
These are known as ineffective SEO techniques where only praises abound for the brand and business. Web users today are wiser and more discerning towards such bias business information to note its poor marketing approach.
Effects of Reverse SEO
Reverse SEO is an old marketing trick that has now been repackaged to cater to the new marketing platform of the Internet. As the Internet sees a growing increase in the number of web consumers on a daily basis, a strong public opinion about the brand or business must be construed to impress potential business leads with a flood of positive opinions concerning the brand and business. This in turn attracts more potential leads to benefit the company as the herd mentality comes into play.
Modern web consumers must be alert to the emerging online marketing strategies such as reverse SEO that many desperate companies are adopting today to boost their business reputation and market presence for their brand and business offerings. Reverse SEO strategies manipulate the mindset of unsuspecting web consumers with an implication of quality products and services that are highly favored by the market; however, the opposite is true.
Unless the web consumers check on the company establishment in the marketplace, they would be likely taken in to join the supposedly growing crowd of supporters. This online scam in establishing the business reputation and product’s popularity becomes more aggressive where the lie becomes the truth; and over time, it would be hard to distinguish the former from the latter as the actual guidelines would have been so blurred for any differentiation.
It is crucial for web consumers to stay alert to the changing dynamics of online marketing with reverse SEO practices growing rampant. More scams are likely as the Internet expands its boundaries and scope of features. Web consumers need to verify all business information on any website to ensure authenticity before participating in any promotions or purchases.
Aggressive marketers would react immediately to any negative results displayed on the first page of SERPs to counter the effects quickly before potential leads and existing customers are impacted by such negative news. They engage reverse SEO quickly to push back the negative news by flooding the Internet with positive news that would quickly clamor on to the first page of search results.
Reverse SEO works to push down negative search results, especially when these are posted on the first page of SERPs. Negative search results are pushed down to the infrequently viewed third page through a flooding of the Internet with positive feedback and reviews that would be picked up by search engines for a re-ranking.
Application of Reverse SEO
Aggressive businesses apply reverse SEO to counter negative publicity on their brand and offers. For an effective reverse SEO application, marketers need to research to understand the depth of their business problem.
Business information is handled wisely with great discretion through a structured dissemination strategy over long periods to establish truths and relevancy. This would improve the company reputation with hired hands posting more positive than negative comments on forums. Negative comments are usually mild and pre-determined with dynamic solutions and answers from professional hires of company executives and industry experts.
Authentic companies need to know how to apply reverse SEO professionally and appropriately if necessary. This is the better way in responding to criticism which could be avenues for improvement instead of adopting a defensive attitude and action. Unprofessional reverse SEO is likened to sweeping the dirt and dust under the carpet instead of performing a clear cleanup that benefits the company.